OMDIA - Digital Experience Lead

Omdia is the new global technology research powerhouse, established in 2019 with the combination of the Informa Tech's research brands (Ovum, Heavy Reading, and Tractica) and the acquired IHS Markit technology research portfolio. Omdia combines the expertise of more than 400 analysts covering 150 markets and thousands of technology, media, and telecommunications companies, publishing over 3,000 research reports a year, reaching over 14,000 subscribers. Omdia helps businesses make better technology choices: saving money, saving time and managing their technology risk. For technology vendors and service providers, Omdia drives top and bottom-line growth through improved market strategy, product investments, and go-to-market effectiveness. Role Purpose: be responsible for the digital strategy for Omdia marketing to deliver awareness, engagement and revenue growth across the target audience. The role will be key in setting best practice across Omdia digital marketing execution to ensure the platforms and spend is optimised. Main Areas of Responsibility & Accountability Leadership of the digital strategy and execution, managing the Automation Manager, Digital Delivery Manager, including development and performance, and working closely with the Customer, Geography and Social Media team Prioritization of resources, in line with business and overall marketing priorities, and management of allocation, tracking, impact and review process * Creation of digital strategy and objectives to deliver against awareness, engagement, audience growth, customer acquisition and retention objectives. * Optimisation of existing tools and platforms to support digital strategy and objectives, and overall marketing objectives. * Strategic identification of new tools and platforms in line with objectives. · Optimisation of digital channel performance to improve performance. * Focus on organic strategy and optimization, enhance with paid strategy across key marketing activities * Conversion funnel optimisation working closely with the customer marketing team to create customer centric user-journeys * Optimisation of data insight, collection and behavioural data across all platforms, ensuring integration to key systems * Use data to deliver actionable insights that are implemented and continually optimised * Working with Informa's wider digital teams to optimise email performance and creating automated and personalised journeys through email and web. * Understand the competitive landscape and target audiences and leverage this industry and competitor analysis data and tools to inform activity and assessing the potential of new opportunities. * Detailed customer and audience understanding to optimise digital spend and strategy and identify and test new ideas or channels to market. * Contribute to the Informa Tech digital mar tech strategy and tech stack selection. * Standardising tracking across all channels * Creation of reqgular channel performance report for Omdia across all activity with analysis, commentary and channel recommendations and working with teams to implement. * Reporting on ROI of all activity including digital spend * Creation of benchmarking KPIs for digital performance * Conduct formal digital training sessions/workshops tailored to the Marketing teams learning needs around specific topics and creation of calendar for year. You will deliver * Digital strategy and execution plan * Regular reporting * Actionable insights and optimisation implementation plans and reporting Works with * Global Head of Marketing " team leadership, resource and prioritisation escalation * Omdia Marketing leadership team to ensure integration of strategy * Omdia Marketing Team to ensure execution integration Measures of Success * Revenue and audience growth * Audience growth (site visits and subs) for Omdia.com * Performance metrics of digital team * Operational excellence Experience, knowledge, skills & Qualifications * Proven track record of digital strategy and delivery * Significant experience in B2B digital marketing and communications, growing a brand's presence, traffic and sales/conversions as well as tracking ROI * A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns and optimise sub-optimal campaigns. * An understanding of scientific use of AI, data and analytics to identify and create opportunity for digital optimisation * Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously. * Team Leadership " previous people development and management, and team leadership experience At Informa Tech, we're defined by our culture; we Live & Breathe our communities by having a deep understanding of our clients and our audiences, we Own our decisions by feeling empowered to do what is right for our customers and our business, we Enjoy having fun and are respectful, friendly, humble and humorous and we are In IT Together, each taking r