OMDIA - Customer Marketing Manager

Omdia is the new global technology research powerhouse, established in 2019 with the combination of the Informa Tech's research brands (Ovum, Heavy Reading, and Tractica) and the acquired IHS Markit technology research portfolio. Omdia combines the expertise of more than 400 analysts covering 150 markets and thousands of technology, media, and telecommunications companies, publishing over 3,000 research reports a year, reaching over 14,000 subscribers. Omdia helps businesses make better technology choices: saving money, saving time and managing their technology risk. For technology vendors and service providers, Omdia drives top and bottom-line growth through improved market strategy, product investments, and go-to-market effectiveness. Role Purpose: understands the customer/prospect, their business challenges and how Omdia meets those challenges. Understands the prospects marketing preferences. Builds that understanding via creation of a persona. From the persona devices and delivers a customer journey that engages the audience to ultimately deliver revenue pipeline. Main Areas of Responsibility & Accountability Persona creation and maintenance: working to agreed business priorities and with the product team, develop a marketing persona for target audiences to include business challenges where Omdia's offer meets those challenges, and then the audiences marketing preferences. Customer journey strategy and execution : with the Customer Marketing lead and wider team devise the customer journey, on and offline, and required content including customer stories. With the digital team create the online journey and content, report and optimise performance against engagement, nurture and demand generation targets. Content and collateral: working with Research and Product teams develop content and collateral that is required for the customer journey and Sales enablement. Product knowledge: understand Omdia's products and be able to map those to the customer's business challenges Data management: ensure data management is in-line with Omdia Marketing data strategy. Focus on retain, engage and adding to Informa's data. You will deliver * Personas and customer journeys: that deliver awareness, engagement and demand. That are measured and optimised. * Engaged database: A high % of contactability within the audience data that is consistently engaged, enhanced and added to Works with * Customer Marketing Lead " team leadership, project escalation, commercial, resourcing and project design. * Marketing team to ensure execution integration * Product Team " to understand product and match with customer's business challenges. Provide feedback from persona insights. * Research Team " to identify content that will answer the customers business challenges Measures of Success * Marketing tactical performance metrics including key word performance, web page visits and returns, proof of optimisation impact. * MQL delivery # and £. Examples of feedback implementation to improve quality. Experience, knowledge, skills & Qualifications * Knowledge of persona development and utilisation * Customer campaign experience in a B2B environment preferably with knowledge of Technology Media and Telecoms market * Demonstrable product marketing experience * Campaign management experience of strategy, tactics, reporting and optimisation for audience identification, engagement and management * Proven experience in drive demand from marketing campaigns * Data management experience of managing and improving data * Demonstration of continued skills development, particularly digital marketing At Informa Tech, we're defined by our culture; we Live & Breathe our communities by having a deep understanding of our clients and our audiences, we Own our decisions by feeling empowered to do what is right for our customers and our business, we Enjoy having fun and are respectful, friendly, humble and humorous and we are In IT Together, each taking responsibility to create an environment of trust, collaboration and open communication. Employee experience is very important to us at Informa Tech. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates , is flexible with different working patterns and prioritises promotions internally, you will receive: * Learning and development plan to assist with your career development * 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your birthday! * Fabulous new office in central London with views of London landmarks, onsite gym and a variety of restaurants and amenities nearby * Work with a high quality of specialist products and service * Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration * Life assurance * Other flexible benefits include healthcare, Cycle to Work scheme and season ticket loans * 5% Pension match * Share-Match options - become a shareholder