OMDIA - Customer Marketing Lead

Omdia is the new global technology research powerhouse, established in 2019 with the combination of the Informa Tech's research brands (Ovum, Heavy Reading, and Tractica) and the acquired IHS Markit technology research portfolio. Omdia combines the expertise of more than 400 analysts covering 150 markets and thousands of technology, media, and telecommunications companies, publishing over 3,000 research reports a year, reaching over 14,000 subscribers. Omdia helps businesses make better technology choices: saving money, saving time and managing their technology risk. For technology vendors and service providers, Omdia drives top and bottom-line growth through improved market strategy, product investments, and go-to-market effectiveness. Role Purpose: leads the customer marketing team to deliver pipeline through customer orientated on and offline campaigns. Main Areas of Responsibility & Accountability: * Leadership of the customer marketing team including the prioritization of personas and campaigns (inline with business priorities) to deliver engaging customer journeys delivering awareness and ultimately Marketing Qualified Leads (MQL) * Responsibility for Omdia's data strategy to build the quality of the data within the database(s). Work with the wider Informa marketing team to utlilise and enhance Informa's data. Ensure data is continually managed and optimised * Global campaigns " engagement mechanism, content creation (incl. customer stories) to deliver net new and renewals, and relevant sales enablement. * Understand the competitive landscape and target audiences to inform activity and assessing the potential of new opportunities. * Reporting " database (# and quality metrics); campaigns MQL * Works with Omdia Research, Consultancy and Product teams to understand Omdia's products, insights and wider offer in order to map those to the customer's business challenges You will deliver: * Data strategy and implementation plan * Marketing Qualified Leads via global marketing campaigns * Reporting summaries Works with: * Global Head of Marketing " team leadership, resource and prioritisation escalation * Marketing leadership team to ensure integration of strategy * Marketing team to ensure execution integration * Global Head of Product " product development, feedback, customer insight * Analysts " ways of working and content delivery Measures of Success: * MQL delivery # and £. Examples of feedback implementation to improve quality. * Data management - #, % increase in engagement, retention, addition of targeted audience (aligned to personas) * Team members have development plans and are delivering excellent execution Experience, knowledge, skills & Qualifications: * Proven customer marketing experience - expert knowledge of persona creation and maintenance, and product marketing; demonstration of continued skills development, particularly digital marketing * Marketing: implementation of customer journey experience in a B2B environment * Team Leadership " previous people development and management, and team leadership experience * Demand Generation : proven experience of delivering and optimising demand generation activity. * Delivery: experience of execution of demand generation marketing delivering MQLs * Technology Media and Telecoms market knowledge * Data strategy : knowledge and experience of improving and maintaining data At Informa Tech, we're defined by our culture; we Live & Breathe our communities by having a deep understanding of our clients and our audiences, we Own our decisions by feeling empowered to do what is right for our customers and our business, we Enjoy having fun and are respectful, friendly, humble and humorous and we are In IT Together, each taking responsibility to create an environment of trust, collaboration and open communication. Employee experience is very important to us at Informa Tech. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates , is flexible with different working patterns and prioritises promotions internally, you will receive: * Learning and development plan to assist with your career development * 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your birthday! * Fabulous new office in central London with views of London landmarks, onsite gym and a variety of restaurants and amenities nearby * Work with a high quality of specialist products and service * Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration * Life assurance * Other flexible benefits include healthcare, Cycle to Work scheme and season ticket loans * 5% Pension match * Share-Match options - become a shareholder * Regular social events and networking opportunities Informa is an Equal Opportunity Employer, and all applicants who match the criteria of the job description will receive consideration for employment without regard to race