Sales and Marketing Lead, Digital Neurology | Stealth Medtech

Bcg Digital Ventures ,
London, Greater London
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Job Description

Lead of Sales & Marketing, Digital Neurology London BCGDV is working on a new digital offering that is part of a medtech healthcare company's digital innovation business unit. This business unit will focus on creating new digital products and platforms that transform the lives of patients. Digital Neurology will be the first product within this digital innovation unit. This product will be a next generation digital platform aimed at a neurological disorder to empower patients to better understand their condition, have better conversations with their doctor and ultimately achieve better health outcomes. The new venture has plans to grow aggressively to engage patient and health care professionals, with an initial focus in the US market. The business will scale aggressively in the next few years, and will be based in London, England, with international travel, up to a third travel to the US. Due to the planned growth of our venture, we are seeking a world class Lead of Sales & Marketing to lead marketing strategy and execution for the new Digital Neurology product. This role will report directly to the Head of the Digital Neurology. Roles & Responsibilities * Lead marketing strategy targeting consumers and healthcare professionals, including KOLs in the space * Oversee the creation and publication of all marketing collateral * Lead development and execution of customer segmentation, creative direction, and brand evolution * Create cross channel forecasts and provide numeric rationale for analysis to meet product needs * Coordinating marketing campaigns with sales activities within other parts of the business * Managing and developing strategic partner relationships, both internal and external * Mentor and develop a team to deliver to high standards and ensure KPIs are met * Be agile and iterative in your approach and relentless in your search for next unexploited growth opportunity Background * Experience working in MedTech / medical devices / software-as-a-medical-device (SaMD) / health services tech, particularly in regulated medical environment * Strong growth/digital marketing skillset in a B2C or B2B2C environment (i.e. SEO, PPC, paid social, A/B testing, Google Analytics, Hotjar) * Prior product launch experience and leading go-to-market strategies * Prior experience in executing multi-channel marketing campaigns and field marketing tactics in healthcare; experience in planning and executing tradeshows a plus * US healthcare and regulated industry experience is highly desirable * Tech/Agile/Startup experience preferred * Passionate about technology and healthcare and able to understand how digital innovation can transform businesses

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