Global Marketing Director

GlaxoSmithKline ,
Brentford, Greater London
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Global Marketing Director Location: RTP, North Carolina, GSK House, Brentford, UK as preference but will also consider other locations We have an exciting opportunity to work in a fast paced, high performing cross-functional team as Global Marketing Director. The GMD Will be responsible for acritical drug, whichis a key asset for GSK and represents a fabulous opportunity for an experienced Operational Marketeer, looking for a future trajectory as a market GM, ready to help drive strategy which could impact shareholder value and bring solutions to patients with unmet needs. The GMD, reporting to the Medicines Commercialization leader, will play a critical role in driving and implementing key global strategies and deliver results which create and drive the team to achieve business metrics. As part of a lean team, there is great opportunity to see across the whole brand, and to gain exposure to a range of cross functional stakeholders, across the levels of management and across geographies. Responsibilities: * Responsibility for the development and implementation of the drug strategy in the priority markets and across the regions, through: * Effective development, organisation of Medicines Commercialisation Team (MCT) meetings. Identification of key strategic topics and decisions needed and follow up on commitments made. * Leadership of monthly TA performance calls, identifying key issues and actions to address gaps * Leading effective LOC implementation calls monthly and ensuring key global strategies are implemented; any performance gaps are identified, discussed and actions put in place * Quarterly product broadcasts and communications plan to enable other markets to effectively engage with and implement the Global Strategy. * Updates to senior stakeholders through Monthly Performance Reports * Competitor intelligence lead for the brand, identifying key threats, opportunities and bringing together into clear competitor strategy. Driving the understanding and implementation of this strategy in the markets. * Key contact for the US team through in depth understanding of the US business, challenges opportunities and drivers. * Responsible for the end to end business planning process , involvement of key markets and effective communication to all stakeholders. * Responsible for the commercial input to forecasting activities including plan, update 2 and Long-Range Forecast (LRF) * Responsible to produce quarterly Investor Relation briefing documents alongside the US team * Leadership of the brand peer to peer strategy * Effective working with Customer Insight Director to ensure insights are considered, discussed and acted on when appropriate. * Key GMD contact for all regional leads * Responsibility to deliver results and create and drive the team to achieve business metrics using KPIs including content delivery performance. Drive improvement in global localisation of content. * Excellent cross-functional working with medical, market access and other teams to ensure delivery of key brand strategy and plans * Strategic brand input to congress strategy * Management of budget * Working with agencies to support projects This role will be supported by a Global Marketing Manager focused on the delivery of the following projects: * Competitive insights and implementation of competitor strategy with markets * Congress implementation * Peer to Peer programme delivery * Market call co-ordination; agendas, actions etc * Monthly perf meeting lead and follow up * Internal communications plan * Representation on other cross therapy area projects Skills & Experience: * In depth understanding of LOC operational implementation through working at senior level in LOC * Prior speciality experience * Ability to support and challenge in discussions with markets * Strong cross-functional working with a range of stakeholders * Entrepreneurial thinking and delivering, situational risk assessment as well as a strong drive in achieving high performance and goals * Strong strategic marketing ability * Ability to win others over to a common vision * High flexibility and openness for new ideas and approaches * Very good, clear communication skills (written and spoken) * Strong listening skills **The close date for this role will be Thursday 25th June 2020 COB** As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers. As a candidate for a role, we want you to feel the same way. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orient

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