Global Marketing Director, Commercial Lifecycle Strategy - BENLYSTA

GlaxoSmithKline ,
Brentford, Greater London
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Are you looking for a high-profile commercial role that allows you to shape our promotional strategy and drive growth across a broad global region? If so, this Global Marketing Director, Commercial Lifecycle Strategy role could be an exciting opportunity to consider. About GSK GlaxoSmithKline (GSK) is a science-led global healthcare company that researches and develops a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. The company has a significant global presence with operations in more than 150 countries, a network of 87 manufacturing sites in 36 countries, and large R&D centres in the UK, USA and Belgium. About the Global Therapy Areas The Global Therapy Areas (TAs) are an important strategic lever for our innovation brands. The TAs are the global hub for Strategic Marketing, Medical Excellence and the place to develop our future GMs. The Global TAs partner closely with the R&D organization to enable the realization of our pipeline. More specifically the, Global Therapy Areas' focus is three-fold: * To deliver the business with great plans, launch excellence and focused implementation; * To drive the science to ensure leadership and data driven value; * And to commercialize innovative medicines to improve the lives of patients. About Benlysta As the only company with a biological treatment, BENLYSTA, approved for lupus, GSK is leading the way to help patients and their families manage this chronic, inflammatory autoimmune disease. Our aim is to develop transformational medicines that can alter the course of inflammatory disease to help people live their best day, every day. This is an exciting time, as we're in the midst of launch preparation for an anticipated new indication, and this is an opportunity for a talented individual to make their mark on this high-profile next chapter in BENLYSTA's lifecycle. This is a great opportunity for YOU to grow your career while contributing to a GSK priority brand. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Reporting to the Medicine Commercialisation Lead for Benlysta, the BENLYSTA Commercial Lifecycle Strategy Director is a critical role, responsible for developing and shaping the global BENLYSTA business and lifecycle strategy. Along with R&D and key country partners, you will help to determine the best way to commercialize future data and indications as we continue to establish BENLYSTA as a foundational treatment of choice for patients with lupus. Beyond R&D, you will also work across global Commercial, Medical and Market Access teams and country partners in the US, Japan, Germany and China to optimize the Benlysta life cycle. You will be the responsible for utilizing deep customer insights to shape Benlysta strategic plans, including accountability for brand segmentation and positioning, competitive scenario planning, commercial responsibility for drug development planning milestones, guiding long range forecasts, and delivering annual brand and operational plans. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: * Bachelor's degree and 8 years of marketing experience OR graduate level degree (MBA, PhD, PharmD, MPharm) and 5 years of marketing experience * Product launch experience in a marketing role * Experience in strategic global, regional and/or country-level commercial roles * Understanding of drug development, clinical trials and lifecycle management * Knowledge of and experience in brand marketing, including segmentation and positioning * Ability to work with complex clinical data to deliver science-driven commercial strategy * Customer (patient, HCP), marketplace, and competitor orientation Preferred Qualifications: If you have the following characteristics, it would be a plus: * Depth of experience working in one of the core markets (US, EU5, Japan, or China) * Strong leadership and communication skills, including demonstrated ability to influence a broad mix of stakeholders * Relevant experience with specialty products/biologics, ideally in immuno-inflammatory conditions * Experience in delivering strategic plans that translate analytics and research in to actionable insights and strategies * Experience working with and managing external marketing agencies and consultants * Previous BU Head / General Manager experience would be advantageous * Excellent written, analytical, and presentation skills * Ability to thrive in ambiguous environment and translate strategic direction in to action plans, under tight timelines * Possess good judgement in being able to distinguish between "good enough" and perfection Why GSK? Our values and expectationsare at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development,

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