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Carry1st
,
London, Greater London
UA and Monetization Manager
Overview
Job Description
Carry1st is the leading mobile games publisher serving the first generation of African smartphone users. Its mission is to bring the world of interactive content to Africa and to connect Africa to the world leveraging differentiated capabilities across marketing, distribution, and monetization. Since launching 2018, the company has published a #1 game in Nigeria and Kenya; and was named the Best Media & Entertainment Solution for 2019. Carry1st plans to partner with indie and global studios to launch multiple games in 2020 and scale its audience to millions of monthly active users. We are looking for a UA and Monetization Manager to market and monetize our games. This is a multidisciplinary role that gives you the opportunity to stretch your analytical skills, manage important relationships with external partners, strategize with product owners, and flex your creativity working with our artists on new campaign ideas. What you will do every day? * Manage UA and monetization for 2-4 live games * Analyze performance of and optimize UA campaigns (CPI, ROAS, LTV) * Manage and maintain relationships with ad networks and external partners * Analyze performance of and optimize ad monetization (ARPU, Active Users) * Collaborate with creative team on marketing assets based on performance / market learnings Requirements What makes you a great candidate? * 3+ years working in a performance marketing role, ideally in mobile gaming * Experience working with Facebook and Google UAC and other ad platforms * Experience with and/or knowledge of ad mediation tools * Proven analytical capabilities and excitement about data-driven growth * Ability to define, measure and conclude A/B tests, generate and read data in different views * Passion for mobile games / mobile entertainment * Nice to have: SQL knowledge Benefits What will we offer you? * The opportunity to build an awesome, industry-changing company * A flat structure where taking the lead is encouraged * Competitive cash compensation and equity ownership * Remote-friendly environment that allows you to do your job, wherever you want to be We started on this journey to build a big, impactful company that entertained millions of people across Africa. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for doing hard things, you will find a home at Carry1st. Join us!