Graphic Designer

The Economist ,
London, Greater London
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Job Description

Introduction The Economistis a global news company covering international business and world affairs, first published in 1843. We deliver our content through a wide range of formats from websites and apps, magazines, film, audio and social media. Each week, over one million subscribers trust us to help them make sense of the world. Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which we accurately and consistently reflect the tone and house style of the newspaper. The design and marketing communication teams effectively increase awareness of our brand, piquing peoples' interest in our journalism and encourage increased levels of engagement with our content such that a subscription toThe Economistrepresents good value for money. We have a new opportunity for a midweight Designer to join us as the marketing business expands and continues to grow it's essential in-house design and copywriting capabilities, which external agencies provided previously. As Designer, you will work alongside a marketing copywriter and other marketing executives and colleagues within the editorial design team. Accountabilities How will you contribute? + Ensure that the marketing collateral we produce to communicate with a range of audiences (cold prospects, registered users, new subscribers and renewing subscribers) is compelling, on-brand and achieves our goals + Work with the same level of excellence as our journalism and editorial design + Work closely with the editorial design team, you will be hands-on and tasked with utilizing the organisation's existing (and consistently evolving) design language, flexing and extending it across a full range of print and digital platforms for marketing purposes -- from traditional long-form direct mail to banner ads and short-form advertising on social media, where space is at a premium and impact needs to be immediate + As a global role it is important that regional nuances are recognised and the design of marketing communications is flexed, where appropriate + You will be strategic (creating a bank of visual assets that will sit within our internal design system and can be reused for multiple purposes by a range of marketers) and the tactical (reacting at speed to global events that require an immediate and specific marketing response) + You will work with a talented and cross-discipline group of people that spans marketing, product and editorial + Deliver compelling and comprehensive design across our marketing communications + Clearly communicate your design rationale with confidence and present your work to your peers and stakeholders + Gather and agree requirements, helping to develop and plan design briefs for each project + Keep up-to-date on innovations in the design world to keep your output fresh and relevant Experience, skills and professional attributes The ideal skills for this role include: + Proven experience in Graphic Design with a design degree or equivalent qualification + Solid experience designing for web and digital, with a strong portfolio and evidence of user-centred, creative thinking + A keen attention to detail, strong typography skills and familiarity with design systems is ideal + Experience with Sketch, Adobe Creative suite or equivalent software + Robust typographic and information design abilities + A user-centred approach to design + Experience working across print and digital platforms and multiple screen sizes + Experience of working to tight deadlines + Capabilities in responsive design, across desktop, mobile and tablet + A self-motivated team player with the ability to perform well under pressure + Previous experience or an interest in working with editorial along with an interest in global politics and current affairs Job LocationsUnited Kingdom-London ID2020-6512 FunctionDesigner

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