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WhiteHat
,
London, Greater London
Performance Marketing Executive
Overview
Job Description
Were WhiteHat. A tech start up on a mission to create an outstanding alternative to university. By delivering training in partnership with world-class content providers, through a combination of 1:1 coaching and cutting-edge tech, we offer apprenticeships that genuinely rival the learning experience at elite universities. We raised a $16m Series A round last year, led by some of the worlds leading investors (including Index Ventures, Lightspeed Venture Partners and Salesforce Ventures). We were also listed as one of LinkedIns top startups and a Forbes Ones to watch for 2020. We want to build an iconic company that becomes one of the great European businesses of our generation. Were currently looking for a Performance Marketing Executive, who is looking to broaden their experience, to one day, lead a marketing team as a CMO. Key Responsibilities: * Preparing and executing digital marketing strategy to drive growth * Defining digital channel mix, its execution and testing. To be specific: PPC, Programmatic (including social) and affiliate. * Working to build a performance marketing engine across tracking, attribution, automation, and optimisation * Using a data-driven methodology to improve effectiveness in all marketing paid channels * Working with tech and product to integrate marketing technology and tools needed to drive efficiencies * Working with the marketing team to create aligned consumer communications across all channels to ensure consistent brand messages * Ensuring synergy between all teams (Marketing, B2B, Channel Partnerships & Community) and knowledge sharing Key Requirements: * Proven experience in performance marketing, from strategy through to execution and optimisation. (Have used some/all: Google Ads, Bing Ads, SA360, Kenshoo, DV360, Campaign Manager, Amazon Marketing Services, Facebook Business Manager, Twitter Ads and Linkedin Ads) * A data-driven mindset and strong commercial acumen * Comfortable with producing excel sheet reports and formulas * As an inbound specialist, have experience with working with product and UX teams. * Have owned or managed websites or products, like apps etc (agency experience or client side * An understanding of SEO and Marketing Technology, AB testing tools * Familiarity with marketing to B2B audience * Ability to lead on multiple projects in a fast-paced environment * Team management and leadership experience - must be approachable and hands on Bonus if you have:. * Interest for creative and brand * Led a innovate new marketing function or new media format * Have experience in commercial partnerships and brokering media deals * Understanding of CRM * Experience working with the CMS tool, Prismic * Experience in SQL and BI tools like Tableau Benefits Our social mission is at the heart of our business so if doing good is as important as building a commercial business to you, you will find WhiteHat incredibly rewarding. In addition you will also receive: * Competitive salary. * Equity Options. * 27 days holiday a year (pro rata) + bank holidays. * Perkbox benefits.