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Free Now
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London, Greater London
Demand Performance Lead
Overview
Job Description
The FREE NOW Group is the multi service mobility joint venture from Daimler and BMW. It consists of the services FREE NOW (9 European markets), eat (5 Latin American markets and 1 European market), Kapten (3 European markets) and hive (3 European markets). Summed up, those services currently attract 41 million users in 17 markets and more than 150 cities. This makes the FREE NOW Group the biggest ride hailing provider in Europe and the fastest-growing in Latin America. In total, more than 2,200 employees in around 35 offices work for the services of the FREE NOW Group, which is led by CEO Marc Berg. We are currently looking for a highly skilled and motivated Demand Performance Lead. In this role you'll steer the demand growth strategy and overall performance on international level. Profile: * Experience : * 3+ years of work experience, including at least 2 years experience in Strategy, M&A or similar position in a Marketplace industry * Strong plus: * Ridehailing / Micromobility / Food delivery industry knowledge and experience * Experience working for a marketplace business * Familiar with marketing channels and concepts (online/offline, targeting, segmentation, LTV) * Analytic & business sense skills : * Outstanding data driven decision-making mentality and sound business judgment through strong analytical thinking and experimentation * Strategic thinker: able to see the big picture and balance long-term vision with short and medium-term goals * Innovative mindset focused on doing things better and faster * Leadership skills : * Strong collaboration, and communication skills and ability to synthesize information * Ability to take budget responsibility and drive decision making across multiple departments and senior stakeholders Role: * Support the growth of Demand in the most efficient way within a region of countrie(s) or city(ies) * With the support of the local and central Marketing team, define and validate the best acquisition and retention strategies and associated budgets for our users, including : * Acquisition and retention incentive campaigns (segmentation, format, cost & performance) * Referral & Loyalty program * Online and offline budget allocation * Leverage and lead in-depth market studies (market share, competitor's growth strategy, pricing competitiveness etc..) to develop best in class market knowledge * Work closely with Data and Product teams to lead the development of tools and product features to optimize the performance and the efficiency of our campaigns * Build yearly, quarterly, monthly and weekly demand budgets, to report to the Senior Leadership team on the performance of each country/city Diversity & Inclusion At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.