Performance Marketing Manager Contract

Michael Page Digital ,
London, Greater London
More Details
Contract Type: Contract
Salary: £45,000 per annum

Overview

You will be managing the budget, planning and execution of paid media marketing activities (including Paid Search, Affiliate andAggregators, Programmatic Display, Partnerships and paid-forInfluencer marketing) and report on their performance against plan to proactively maximise digital marketing opportunities and driveoptimisations. Client Details A financial services organisation based in London 9 month contract Immediate start Description As Digital Marketing Manager you will : Manage the budget, planning and execution of paid media marketing activities (including Paid Search, Affiliate and Aggregators, Programmatic Display, Partnerships and paid-for Influencer marketing) and report on their performance against plan to proactively maximise digital marketing opportunities and drive optimisations. Help define the multi-channel digital marketing strategy and translate it into multi-channel tactics to achieve growth targets. Manage the paid media agencies for the delivery of paid media marketing campaigns. Use data and performance reporting to drive targeted media, messaging and digital marketing optimisations. Implement new digital marketing strategies aimed at increasing sales and value whilst reducing cost per acquisition. Understand the digital marketing toolset and tracking requirements for performance reporting. Understand the commercials behind the products and propositions, including revenue, income contributions to the business, total costs and cost per acquisition. Profile Strong experience in digital marketing with hands-on experience in paid media channel execution, both tactical and strategic. Proven track record in delivering growth through digital marketing and paid media channels. Excellent knowledge of the digital channels and their roles as part of a multi-channel marketing strategy. Knowledge of Adobe and/or Google tools for paid media execution and analytics reporting. High numeracy, ability to understand performance and drive commercial results. Strong understanding of measurement frameworks and tracking for online campaigns. Job Offer £45-50,000 9 month contract Immediate start Based in London

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