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TJX Europe Limited
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Watford, Hertfordshire
Campaign Marketing Manager - Homesense
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Job Type: Full-time |
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Overview
Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX family that includes TK Maxx, Homesense in the UK and TJ Maxx, Marshalls, HomeGoods, Sierra, Winners and Homesense across the US and Canada. With variety comes plenty of happy surprises—our is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different? Manage the planning, strategic briefing and integrated delivery of omnichannel tactical marketing activity across Brand & Marketing to deliver against the Brand & Marketing goals. Manage Tactical Campaigns as the ‘ATL’ client, ensuring omnichannel and market considerations are always taken into account. Lead the planning, strategic briefing and integrated delivery of omnichannel always-on monthly marketing content for paid social and owned channels Lead the briefing and development of monthly email and website content for all non-UK markets Support Manager of Campaign Marketing on Brand & Christmas campaigns Key Responsibilities Plan, brief and develop relevant integrated omnichannel tactical marketing campaigns from inception to delivery across all consumer owned, earned and paid channels – ensuring internal COE & Market teams and external agencies are connected, engaged and aligned. Brief ‘ATL’ (all paid media channels other than Social) creative for tactical campaigns, partnering with Creative Studio through from briefing to development and sign-off of master assets before handover to local markets. Partner with Centres of Expertise, Country Activation Teams and Creative Studio to ensure they are kept up to date on campaign developments and influence teams to improve integration to deliver the best outcomes. As part of this, lead weekly cross-department Campaign Status meetings. Support Officer in the briefing and development of monthly pan-European content and for non-transactional websites and emails (all markets except UK), partnering with the Creative Studio and Country Teams to produce customer-relevant content that helps meet business objectives. Lead Trends & Inspiration seasonal insight gathering; building long-term, successful relationships with Buying to share content back to B&M at the right time. Cascade and brief the Brand & Marketing team as part of seasonal shoot briefing process and wider presentations to enable the department to deliver business-relevant customer communications and content. Own the sample process for shoots delivered by external ATL creative agency, partnering with Buying teams in a way that minimises disruption and maximises results. Continually review process, partnering with Buying Sample reps, Creative Studio and Comms teams, to improve and ensure consistency across Brand & Marketing. Support Manager of Campaign Marketing with Brand and Christmas campaigns, championing and promoting integration across Brand & Marketing and actively partnering with external ATL creative agency to deliver results. Build relationships across the business to enable smooth delivery of campaigns: key relationships are Online Conversion, Retail Operations, Buying and Merchandising. Represent Brand & Marketing at Cross Functional Events meetings. Lead on production of regular Brand & Marketing updates on Brand, Christmas and Tactical campaigns to Senior Leadership Team as part of the Activity Planning cycle. Lead Brand & Marketing teams and agencies to review tactical campaign performance, communicate results to wider business and ensure key learnings inform future decisions and strategies. Provide leadership and day-to-day management for all direct reports, ensuring teams have clear goals, priorities and personal development plans. Key Partners: Brand & Marketing Centres of Expertise & Country Activation teams Brand & Marketing Creative Studio External ATL Creative Agency Buying & Merchandising Retail Operations Online Conversion Key Skills, Knowledge & Experience Essential: Experience in briefing and working with Creative agencies (ideally internal as well as external). Ideally on a multi-channel brief to develop master assets Experience in developing integrated cross-channel omnichannel campaigns Juggling multiple diverse projects that span tactical day-to-day detail through to strategic Proven experience within a Brand & Marketing team A love of Retail and Homeware Educated to degree level or equivalent Also nice to have: Highly commercial and analytical International experience, preferably gained in a multi-channel /span> Budget and project management experience Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it. We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It’s our way of empowering you to make your career here. We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief and / or sexual orientation.