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Zazu Digital
,
London, Greater London
Search Marketing Specialist - BEAUTY
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
Search Marketing Specialist needed for one of the UK’s largest and most recognised beauty retailers based in London. The Search Marketing Specialist is responsible for effective day to day management of PPC activity in allocated market(s). Duties & Responsibilities: Day to day execution and management of PPC strategy collaboratively with Search Marketing Manager. Measuring, monitoring and analysing performance to identify optimisation opportunities. Designing A/B tests to improve campaign performance across accounts. Managing performance against budgets and targets provided. Driving sales and new customer acquisition efficiently across accounts and markets. Building new campaigns and implementing tracking. Providing input to the online team to develop search engine marketing strategy. Providing weekly and monthly performance updates against targets, making optimisation recommendations to the team. Working with internal teams to support wider business needs - commercial, trading, merchandising teams. Knowledge / Skills / Qualifications: At least 1 years’ experience in a hands on operational PPC role either in-house or agency. Working knowledge of Google adwords & editor and Bing ad center Good understanding of Google analytics Advanced Excel skills. Experience working in retail/ecommerce industry. Highly analytical. Ability to use data to make sound performance decisions. Excellent attention to detail is a must with strong organisational and prioritisation skills. Creative and passionate about PPC and digital marketing. Ability to work to tight deadlines and manage projects independently. Bachelor degree or similar qualification in Marketing, Business, Communication or a related field preferred but not essential. Google and Bing certified (preferred but not essential).