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Independent Clinical Services
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Manchester, Greater Manchester
Digital Marketing Manager
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Job Type: Full-time |
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Overview
Job Title: Digital Marketing Manager Department: Marketing Location: Manchester Salary: Competitive Salary bonus excellent company benefits Full Time - Permanent Contract ICS Group is a unique healthcare solutions platform with an integrated specialised staffing and healthcare services offering combining deep clinical expertise, digital capabilities, technology and analytics. The group is the 1 UK provider of highly skilled and specialised workforce solutions and related services to the health, social care and life sciences segments. ICS Group plays a vital role in addressing the structural imbalance that exists between workforce supply and demand. As a result, the group enables public and private healthcare providers to serve their patients efficiently and safely and enables our life sciences partners to grow. An exciting opportunity has arisen for an exceptional Digital Marketing Manager to join our marketing team, to drive digital innovation and strategy across multiple brands. This is a varied role that covers the full digital portfolio; from creating and implementing a digital marketing strategy, to rolling out new websites, and the continuous optimisation of all digital touchpoints including SEO, to enhance our customers’ experience. If you want the autonomy of managing your own workload, whilst getting the support, advice and development from senior members of the team, this is the role for you. Responsibilities Create and establish a digital strategy to optimise user experience across digital channels Day-to-day management of multiple websites, including new page creation, content updates and SEO optimisation Ongoing management and maximisation of ROI on PPC campaigns which drive customer acquisition Provide actionable reporting on digital performance and ROI Work with the digital, journey optimisation and data teams to streamline cross-functional processes Work with the UX team to improve customer experience through digital platforms Market research and competitor analysis to help drive business strategy Support the marketing team to optimise digital content for inbound marketing Support the marketing team with the latest technology advancements Work with the marketing team to effectively allocate digital budgets Demonstrate the value and ROI of digital efforts to senior business stakeholders About you Have strong analytical and numerical skills Have the ability to communicate comfortably with senior management, stakeholders and external agencies Be a strong communicator and team player with excellent organisational skills Be data and results driven Enjoy a faced paced environment and taking ownership for multiple projects A collaborative, inclusive and supportive approach Qualifications Have experience in creating and implementing a digital marketing strategy, whilst gaining stakeholder buy in Have experience in day-to-day management of websites using CMS Good understanding of HTML and CSS Good understanding and proven experience in the use of SEO and PPC Experience of using the following tools/systems is essential: Google Analytics, Google Search Console, Google Ads, Google My Business, SEMrush or equivalent, G Suite, project management tools, content management system (preferably WordPress) Proven experience within a similar role What we can offer you In exchange for your hard work we can offer you a competitive salary performance based annual bonus, in addition to excellent company benefits which include 25 days annual leave bank holidays which increase with years of service, company pension scheme where we match your contribution up to 5% plus many more benefits. Our commitment to employee development through training, personal development plans, professional qualification support and career progression, has resulted in excellent retention levels. If you are looking for a role where you are a valued member of a key business function, where you can push your career forward in a company that continues to grow year on year, then contact us now with your current CV to apply. The ICS Group is an equal opportunities employer