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The Hut Group
,
Manchester, Greater Manchester
Digital Marketing Manager - THG Ingenuity
Overview
Job Description
About THG THG is one of the world's fastest growing and largest online retailers. The company owns and operates many leading brands including LookFantastic.com, Grow Gorgeous, Mio Skincare, Hale Country Club, ESPA and MyProtein.com - The world's #1 online sports nutrition brand. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and are empowered to turn their ideas into actions. About the division; Ingenuity THG Ingenuity is a fully-integrated digital commerce ecosystem, designed to power brands without limits. End-to-end, global, and scalable, our proprietary tech platform represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes Nintendo, Daily Mail Group, Nestle, Unilever, Honda and Proctor and Gamble to name a few. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from hosting and data science to warehousing and fulfilment, we simplify the minefield of digital commerce, and enable brands to form direct and meaningful relationships with their consumer. Initially developed to power one of the world's largest beauty and wellbeing businesses, THG Ingenuity has been continually refined to facilitate sustainable growth and seamless expansion. Indeed, the potency of the platform is no more evident than in the extraordinary global growth enjoyed by The Hut Group. Now operating over 160 localised websites, shipping to 193 territories, THG has harnessed the power of the Ingenuity platform to continually set the standard for achieving sustainable global growth in the beauty, wellbeing, and nutrition spaces. Requirements An integral part of the Ingenuity Solution is the performance of the eCommerce sites we produce and operate for our clients. In order to achieve maximum performance we are looking for a number of Client Marketing Managers to produce and execute Digital Marketing Strategies for some of the best loved brands in the world. Main responsibilities will be: * Managing clients relating to marketing. Representing all marketing channels as the key conduit. Leading or looped in channel experts as required * Managing channel performance KPIs, ensure channels know targets, and are performing as required * Working with trading lead to establish the calendar, and how marketing budgets & campaigns are aligned to support & execute * Prioritise channel action plans relating to your client, including setting of timelines & deadlines as appropriate * Project management relating to marketing & creative for clients. * Market insight and trends for the vertical * Produce material relating campaigns, launches, decks, QBRs * Creative management - Ensure assets are available to channels for launches, merchandising imagery, events, marketing assets. * Set & manage budgets with channel leads, continuously optimising & altering plan as data indicates * New opportunities - Find and deliver from media partners, as well as expanding THG marketing services offerring * Manage & grow customer loyalty for clientss - covering referrals, retention, advocacy & CLV optimisation strategies * Identify & set key Initiatives for marketing improvements for clients * Brief plans, targets, weekly updates, monthly updates * Ensure data science reports built & work. Breif DS team in for specific work & requirements * Lead on the weekly & monthly reporting that is provided to the client * Own the full customer cycle for the client, covering awareness, consideration, acquisition, engagement, retention. You are the owner & representative of the customer * Lead all marketing requirements for QBR * Attend calls & meetings with client media partners * Plan for seasonal activations & new product launches * Work with channel leads on relationships with media partners i.e. Google research & data insight for beauty in the US * Identify opportunities to sell THG based media into clients * Act as the marketing lead for all technical requirements that are associated with marketing i.e. tags, analytics, Infosec * Work within the THG Group to continuously discover & deploy new ideas and initiatives * Identify & optimise online customer journeys through the website, focusing on increase conversion funnels * Work with client product teams to understand product positioning & target audiences. Feeding back into channel teams to refine plans.