Market Analyst

SEGA European Head Office ,
Brentford, Greater London
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Description Position at SEGA European Head Office MARKET RESEARCH & CONSUMER INSIGHTS TEAM BASED AT SEGA HQ IN BRENTFORD, WEST LONDON REPORTING TO THE DIRECTOR OF BUSINESS ANALYSIS A BIT ABOUT SEGA SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and our five development studios spanning the UK, Bulgaria, France and Canada. Known for quality and creativity above all else, our studios include Sports Interactive, Amplitude Studios, Two Point Studios, The Creative Assembly and Relic Entertainment. At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more. Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality. WORKING THE SEGA WAY We believe that making the best games relies on having the best people, so we make sure that we look after ours... * For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam * If you're more of a foodie, you can take advantage of Icecream Wednesdays or our fresh fruit and cereal every single day * Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy * You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be * We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you'll want to brag to your mates about! What's not to love? * We pride ourselves on having flexible working hours to ensure that you have a life outside of the office * We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome! And that's just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you'll never want to leave! POSITION OVERVIEW As a Market Analyst, you'll play a key role in using sales figures to project product demand, making recommendations to the business planning team and wider management structure. You'll collaborate with the Business Planning, Consumer Insights, Searchlight, Product Development, EMEA Sales and Marketing teams to provide sales forecasts and pricing analysis at the product level, maximising our sales forecast accuracy by using external and internal data streams. You'll also support the publishing team and internal studios by delivering analysis on games industry market trends on a regular basis. KEY RESPONSIBILITIES * Review and forecast based on statistical analysis of sales history, market and trade intelligence * Be a key member of strategic forecasting meetings and the product planning group, and present forecast methodologies and findings to the stakeholders * Maintain market trends reports on various topics e.g. sales performances, publisher performance, genres, platforms, developers, new business and territories, etc. * Monitor and maintain hardware forecast and other digital forecasts reports * Help in the preparation of company presentations for internal and external parties * Help in the development of a strategic forecasting tools * Validation of product projections on a weekly and full year basis * Partner with sales teams and Pillars (studios) on product launch planning * Work closely with the consumer research division to ensure the follow up of upcoming internal titles KNOWLEDGE, SKILLS & EXPERIENCE Essential * Experience of working in a retail or digital sales business analyst role with a consumer products retailer or supplier. You will be able to confidently demonstrate your experience of working with Sales/Marketing teams to gather data, analyse it and present it to various stakeholders * Knowledge and interest in the video games industry / interest in new business models (F2P, Digital, subscription, etc.) * Expert at MS Excel e.g. PivotTables, Macros, Advanced Functions * Proven experience in using database management tools e.g. Business Objects * Experienced in the use of the MS Office & data visualization tools (mainly Powerpoint, Excel, Tableau) * Proven experience in developing business management reports * Confidence, with the ability to influence key decision makers by using business knowled

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