Senior Brand Manager

Samsung Electronics America ,
Chertsey, Surrey
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Job Description

**Position Summary** 1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy. 2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points. **Role and Responsibilities** We are on a mission to be socially and culturally relevant and to develop deeper relationships with consumers (and potential consumers) by telling impactful stories and partnering with the right people and organisations to help make our stories travel and land. The PR & Comms team is responsible for protecting and enhancing Samsung's corporate reputation in the UK, through high profile earned media opportunities, partnerships and experiences. This role sits in the PR & Comms team, working to identify and execute Cross Divisional Marketing initiatives, partnerships, and ensure Sponsorship opportunities are executed flawlessly to increase Brand Affinity, Proud to Own metrics and Product Consideration. **What are the main areas of responsibility for this role?** This covers a number of key pillars: **Sponsorship / Partnership Experiential Activations -** + Business lead on cross-category sponsorship and partnership activations + Strategic creation, holistic planning and leading the development of compelling activations that land business objectives with real appeal, benefit/ value to consumers + Developing the right comms and marketing approach for each activation or event, and ensuring the rest of the marketing functions across SEUK are engaged as relevant + In collaboration with the wider central and cross category marketing teams, lead the development of paid, earned and owned communications for activations + Measurement and optimisation: Drive and monitor awareness, footfall, engagement and dwell time **Brand Partnerships / Sponsorships -** + Define framework and principles for effective partnerships to increase Brand Affinity + Owning and developing and the central partnership strategy + Develop, execute and lead the UK partnership activation program and calendar in alignment with the overall marketing objectives + In collaboration with the wider central and divisional marketing teams lead the development of paid, earned and owned communications to support and generate awareness, bring relevance and credibility + Manage all contract/heads of terms to agree partnership deliverables. Leading the collaboration (including negotiation and strategic alignment) with partners to drive credible distinction and anchor Samsung in culturally relevant moments + Working with our HQ/Global teams to investigate proposed Global Sponsorships and Partnerships, and identify any local market opportunities for SEUK + Create and lead partnership propositions (internal and external) to establish exchange of benefits and to meaningfully integrate and activate within their campaign plans + Review and assess new opportunities for the business at a cross category level that can deliver mutual value that support business objectives **Creative Guidelines Development** **-** + Act as a 'brand guardian' for SEUK, support Global HQ teams to interpret, develop and maintain creative and TOV guidelines, applicable to all Divisions (IM, CE, Online) **Stakeholder Management -** + You'll need to act as a bold Samsung representative within internal meetings, liaising with members of the marketing, social media and product teams on a regular basis + Strong experienced project management skills will be a must + Given the volume of work the role will need to oversee/ manage multiple teams of external agency partner's / internal teams /partners /rights holders and third parties to deliver objectives + Managing regular reporting/ status reports/ internal stakeholder communications & reporting will be necessary to keep the internal stakeholders up to speed and engaged + Development of clear, high quality briefs for our agency & partners, developing and managing the project & associated meetings/ all project budgets & timelines + Be a key point of contact for UK, EO and HQ teams to coordinate and interface with. To explore and evaluate opportunities that in turn could be developed, evolved, socialised for required internal buy-in **Agency Liaison -** + You'll need to effectively communicate with existing Creative Agency teams, directing them on projects and driving for results + Key management and responsible for a team of external agencies + Responsible for leading multiple agencies from briefing, planning, ideation to overseeing execution and delivery, and will require in-depth experienced knowledge of the market/ key player's themes/ topics and talent and working with agency partners to execute world class activity **What will be your key areas to deliver against?** + Brand Sponsorship/Partnership Activations + Events + Brand Projects/ Campaign Activity + Agency and Stakeholder Management **What do we need for this role?** This role requ

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