New Business and Marketing Director (maternity cover)

agenda21 Digital ,
London, Greater London
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Job Description

6-month maternity cover, starting asap. As Marketing and New Business Director you will cover all aspects of new business development and marketing; from agency awareness and profile reputation through to prospecting and pitch management, all with the ultimate goal of fuelling the agenda21 pipeline and maximising conversion rates to meet (and hopefully exceed) our annual new business revenue targets. Prospecting * Deliver a strategic business development plan to drive lead generation * Develop contact strategies and engaging prospecting material * Confident and targeted networking at key prospecting events * Lead initial contact with prospective clients and qualification of all new business enquiries * Maintain and develop strong and proactive relationships with intermediaries, consultants and trade bodies * Aggregate opportunities across agency and support senior team in unlocking little black book contacts RFI, RFP and Pitch Management * Deliver high quality RFI and RFP responses that exceed client expectations * New Business Lead on pitches to ensure high quality responses and delivery against the win strategy * Ensure pitch action plans are delivered on time and to deadlines * Work closely with consultants, procurement and intermediaries throughout the pitch process * Oversee process for credentials, chemistry sessions and pitches, ensuring continuous development * Assist in contract and commercial conversations to close deals and transition new clients * Lead in soliciting post-pitch feedback to take learnings and actionable insights * Set the benchmark for quality and ensure quality control of all new business output * Work closely with pitch leaders to increase conversion, adding strategic value throughout pitches * Acts as a facilitator and enabler across the Be Heard Partnership, spotting opportunities, connecting people and capabilities to deliver the best possible solutions to client briefs Marketing and PR * Delivering a marketing plan aligned with prospecting to create opportunity for business development, focusing on core capabilities * Working closely with Managing Director to deliver agency proposition and develop relevant messaging to take to market * Own all outbound marketing collateral, ensure strong thought leadership and manage events * Lead awards programme, including co-creating entries, proof reading and meeting entry requirements * Manage external PR partner to delivery coverage with on key messaging aligned to agency proposition Budgets and Reporting * Full management of and responsibility for the new business and marketing budget * Responsibility for all new business reporting (pipeline, revenue, pitch performance and feedback) Requirements Ideally you'll have the following skills and experience: * Ideally 8 years industry experience * Significant commercial experience within a media, marketing or communications agency * Previous hands-on new business operations and agency marketing experience * Managing and leading people across the business, from senior to junior, peers and managing upwards * Technical new business skills to understand and deliver against the hidden agenda of what it will take to win * Influencing and shaping responses - pushing the boundaries, always asking if this is the best we have and never be satisfied with 'that will do' * Commercial acumen to assess new business opportunities and ensure we pursue profitable opportunities * Relationship building - able to create and sustain proactive relationships with intermediaries and create positive first impressions with all prospects and potential new business clients * Set the benchmark for high quality pitches and submissions, coaching others to achieve similarly high standards * Passion for growth, a real sense of drive, enthusiasm and diplomacy

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