Channel Marketing Manager - Wholesale

Royal London ,
London, Greater London
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Channel Marketing Manager - Wholesale Apply now Date: 24-Mar-2020 Location: London, GB Company: Royal London Group Job title: Channel Marketing Manager - Wholesale Location: London Contract Type: Permanent Closing date: 17/04/20 At Royal London we want to attract the best talent to help us achieve our vision of becoming the most trusted and recommended financial company in the UK. We are the largest mutual life, pensions and Investment Company in the UK. For more than 150 years, people have been at the heart of all that is great about Royal London. We know that this is a difficult and uncertain time for everyone and are doing everything we can to support our customers, our people and candidates. Maintaining the Spirit of Royal London is of paramount importance to us as we face new and different ways of working. That is why we are embracing technology throughout our recruitment process to support interactions. As you embark on your journey with us will engage with you via email, telephone and video to ensure we all remain safe. We are committed to wellbeing and at this challenging time, it remains our priority. Royal London Asset Management (RLAM) is one of the UK's leading fund management companies, managing assets on behalf of a wide range of clients. Our experienced team of investment specialists manages around 139 billion of assets (as at 31.12.2019), investing across all major asset classes. Our funds are aimed at meeting a broad range of investor needs, in addition we provide bespoke solutions to meet specific objectives. RLAM was established in 1988 and is a wholly owned and central part of the Royal London Group. Since our inception we have built a reputation as an innovative, high performing fund manager. Our track record and exceptional client service have been recognised with a number of awards. We are proud of the people we employ, the performance we have delivered and the wide-ranging group of clients we manage for. The role sits with the RLAM Marketing Team which is responsible for all marketing activity for our clients and its main purpose is to partner with the Head of Wholesale (sales) to develop the wholesale marketing strategy as part of the Channel Marketing strategy ensuring alignment with sales objectives and RLAM's corporate strategy. This is a unique opportunity to be exposed to and part of our exciting journey: by partnering with our key stakeholders, seamlessly navigating both strategic and tactical targets, and helping our leaders build and drive a vision for the business and the brand, you will be at the core of our growth and you will be able to make a real impact on the future success of RLAM and our customers. Key Accountabilities * Creating and delivering effective marketing campaigns to promote RLAM's products and services for the wholesale market, working with other Marketing teams. * Develop detailed campaign plans to promote products/strategies within wholesale and advisory audiences. * Work closely with Head of Wholesale (sales) and Channel Marketing Lead to agree campaigns and alignment on best messaging to ensure that plan targets appropriate potential clients. * Working closely with the Channel Marketing Lead to ensure that all activity aligns to RLAM corporate and marketing strategy. * Manage marketing campaigns and promotions for target markets - including working closely with other marketing team members to include but not limited to - advertising, in market activities (roadshows, events) webinars, conference calls and a robust programme of content marketing, ensuring adherence to brand guidelines through all marketing activities. * Use and build appropriate campaign analytics to share with relevant parties the impact the campaign has had and (as appropriate) ways to improve. * Manage relationships with external publications and vendors and keep abreast of new opportunities with sponsored media. * Write, develop and approve collateral sales tools, advertisements and communications supporting our product focus and supporting the sales activity. * Consider opportunities for alternative promotion vehicles - audio/visual presentations/conferences, webinars, and social media etc. * Develop and implement digital solutions, as well as structural and design changes to better meet the needs of RLAM's various audiences. * Write engaging copy for email marketing and manage the process end to end, identifying and managing data requirements. * Develop and embed activity for RLAM's social media strategy. * Manage current website and consider new ideas for upgrading of website. * Support the development of our CRM solution (Microsoft Dynamics) and its data. Actively use the CRM and work collaboratively with the CRM Marketing Analyst to ensure activity is targeted and measured appropriately. * Identify and plan best use to spend to deliver against marketing activity. Contribute to the annual budget planning process and ongoing management * Manage RLAM's annual industry award submis

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