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National Magazine Co - Hearst
,
London, Greater London
Commercial Research Manager
Overview
Job Description
Hearst is a beacon of positivity and trust for consumers and advertisers alike, providing welcome guidance, from the best way to roast lamb in Good Housekeeping, run a marathon in Runner's World, improve mental well-being in Women's Health, relationships and careers advice in Cosmopolitan, help with a new wardrobe in Elle, the next luxury purchase in Esquire and Harper's Bazaar, or what to watch on television in Digital Spy. Hearst's 24 premium, trusted brands deliver best-in-class content and experiences that help our audience take action, improve their lives and feel positive. We provide content that informs, entertains and inspires. We are looking for a Research Manager, with previous research experience either working on behalf of a media agency, media owner or another industry body, to work within the insight team and support the commercial function. The aim of the insight team is to create and promote strategically relevant insight to support and inform the commercial and consumer narrative by category, audience and platform. We are looking for a self-starter that can enable, empower and equip our commercial teams to create the most compelling story that differentiates us from our competition and for Hearst UK to be seen as the "go-to" insight resource in the market. Key role responsibilities * Develop a clear understanding of the business and media needs of our advertisers and assist the sales teams in formulating strategies which both meet these needs and generate revenue for the titles. * Work with the sales team to produce presentations that clearly and creatively sell the benefits of the titles to agencies and clients and exploit all research sources to provide arguments that specifically promote Hearst brands. * Supply and interpret all relevant industry research to the business by ensuring both the dashboard and insight hub is furnished and maintained with accurate and up-to-date information and support their use with further analysis, development and advice. * Provide market analysis and research to support the commercial team in the production of the annual business plan and strategies. * Working in conjunction with the insight team and sales training manager, oversee training for internal stakeholders where necessary, on industry research, media matters and research systems including PAMCo, TGI, Telmar, Stylus, AdDynamix, Mintel and Comscore. * Work in conjunction with the Head of Insight and Strategy Directors to understand the challenges facing media agencies/clients and initiate, plan, design and project manage research studies and initiatives in order to deliver useful, timely & high-quality audience insight * Deliver timely analysis of results and work alongside the commercial team to provide compelling narratives & insights for a commercial audience (media agencies & clients) to increase advertising demand for Hearst media brands. * Interrogate, interpret & filter existing research sources both internal & external to provide commercial insights that can drive excellent responses to commercial briefs. * Maintain a detailed knowledge of the media industry and advertising issues that impact on the revenue potential of the Hearst brands. * Support Head of Insight with ad hoc consumer research as and when required * Help the department deliver primary research through our audience panel to engage advertisers and agencies and pro-actively provide interesting insights to unlock curiosity in the advertising team * Represents Hearst's interest on industry research initiatives and bodies. * Liaise with sales and business marketing to produce innovative and creative mailers, brochures and other sales support material and provide statistical support for the department's entries for industry awards. * A core element of this role will be to work across multiple projects simultaneously and ensure deliverables are consistently high quality and delivered in a timely fashion.