Analyst, Marketing, D&S

MasterCard ,
London, Greater London
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Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. Job Title Analyst, Marketing, D&S The Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, Data & Services is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn, and data-driven information and risk management services. The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating business-to-business thought leadership content programs, as well as building and executing global and regional multi-channel lead-generation campaigns. Tactical marketing execution requirements include the creation of white papers, reports and blog posts, the planning and execution of global and regional B2B events, managing digital lead gen campaigns using marketing automation, CRM and social media solutions, creation of sales materials (such as product features, case studies), and have experience in managing leads. Analysts (Senior Marketing Executives) on the D&S Marketing team support: the development of cross-services strategy development, design and execute end-to-end digital marketing campaigns connecting to www.mastercardservices.com, measure the impact of marketing investment, and plan large- and small-scale customer-facing events. Role Responsibilities Support the development of thought leadership (with subject matter experts) for brand positioning and lead generation marketing programs Executes regional (Europe, Middle East & Africa) B2B event initiatives end-to-end (for example hosted events, sponsorships, trade shows, webinars, event websites). Analyses campaign performance using agreed marketing metrics and reporting tools Prepares marketing solution presentations using specified parameters Work with third parties (e.g., partners, event venues, agencies, etc.) and working cross-functionally with Mastercard teams in managing partners and suppliers. All About You: Understanding of B2B marketing and business development strategies. Experience of working in a matrix organization. Experience of working in key industries such as in financial services, retail, FMCG, hospitality and aviation Experience in a B2B marketing role Experience with Pardot, Eloqua, Hubspot and Salesforce.com are a plus Full professional proficiency in English is required. French, Italian or German would be an advantage. Bachelor's degree from leading university Strong written and verbal communication skills Highly motivated, self-directed, and hard-working professional with desire to own projects from start to finish Strong drive and interest in increasing responsibility, leadership, and professional growth Excited to contribute to a growing, fast moving, and highly collaborative team with a 'make-it-happen' attitude Inquisitive, with an aptitude for analytical and quantitative problem solving Ability to solve business case questions and demonstrate business aptitude What makes the position great? Opportunity to make a tangible impact at a successful organization like Mastercard Ability to contribute to strategic decisions such as how to position a solution or industry specialism Collaboration with exceptional peers and senior leaders who are passionate about what they do Gain experience communicating with senior business leaders to introduce them to Mastercard Data & Services solutions Flexibility to work on many new, challenging, and rapidly moving projects Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Keywords: Senior Marketing Executive Marketing automation B2B Digital Marketing Event Management Content development Demand Generation Lead Generation Thought leadership Campaign Metrics B2B Product Marketing B2B EMEA Marketing Due to COVID-19, most of

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