Securities, Digital Marketer, London

Goldman Sachs & Co. ,
London, Greater London
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MORE ABOUT THIS JOB SECURITIES Our core value is building strong relationships with our institutional clients, which include corporations, financial service providers, and fund managers. We help them buy and sell financial products on exchanges around the world, raise funding, and manage risk. This is a dynamic, entrepreneurial team with a passion for the markets, with individuals who thrive in fast-paced, changing environments and are energized by a bustling trading floor. RESPONSIBILITIES AND QUALIFICATIONS More About This JobThe Marquee team at Goldman Sachs delivers digital products and services to our institutional clients. We design and build highly-scalable solutions allowing access to Goldman Sachs' content, analytics, execution services and data and developer services. These solutions transform client experiences while generating new revenue streams and business models.Our team collaborates to drive progress within digital finance. We surround ourselves with big thinkers who thrive on tackling fresh challenges and uniting around a common vision. We move fast, embrace change and welcome fresh perspectives. Help us build the future of finance while positioned at the center of global markets.We are looking for a dynamic marketer to develop and execute digital marketing campaigns to: build the Marquee brand, increase product awareness, and drive platform engagement with target audiences. The successful candidate will be fluent in campaign management tools, be able to self-manage, as well as execute tasks that contribute to the broader marketing strategy.Marketing is a new team within Marquee, sitting at the intersection of the sales, product and design teams. The marketing team is directly responsible for driving commerciality at the "top of the funnel," delivering the value proposition of Marquee to clients and prospects at scale, to broaden adoption and usage of the platform. Responsibilities + Oversee and manage campaign management systems (e.g. Adobe) for web and email; oversee deployment of emails and manage digital content calendar + Create messaging and calls to action for marketing websites and emails; apply best principle in marketing for messaging consistency and design for maximum impact with target audiences + Guide the development of new marketing webpages in partnership with sales, product managers, UX designers, and engineers, ensuring requirements are established and met + Review and analyze digital marketing metrics across web platforms and email, bringing insights into data and ideas to increase engagement and driving lead-generation + Define and develop KPIs and OKRs for digital marketing as a part of a broader marketing strategy + Partner with engineering and product management teams to keep the campaign management systems functioning as expected, participating in regular site maintenance; lead feature enhancement projects, representing a marketing view/perspective in setting requirements Basic Qualifications + Minimum of 3 years of relevant work experience, or military experience, digital marketing or a related field + Strong knowledge and experience with email marketing, database marketing, developing webpages/ microsites, A/B testing, and using campaign management systems + Excellent written, verbal and presentation skills, with confidence interacting with individuals at all levels of the organization + Strong project management skills and the ability to manage multiple projects at once with the input of a diverse group of stakeholders + Understanding of SEM and SEO + Familiarity with Adobe Campaign a plus + An eye for accuracy and detail ABOUT GOLDMAN SACHS ABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at .We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: The Goldman Sachs Group, Inc., 2020. All rights reserved.Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity Location(s)UK-London Job ID2020-63037 Schedule TypeFull Time LevelAssociate, Vice President Function(s)General RegionEMEA DivisionSecurities Business UnitMarquee Employment TypeEmployee

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