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Henkel AG & Co. KGaA
,
Hemel Hempstead, Hertfordshire
Senior Brand Manager
Overview
Job Description
Henkel Consumer Adhesives holds leading market positions and offers high-quality branded solutions to a wide target group ranging from consumers to professionals. Sellotape, Pritt, Loctite and UniBond are just some of our iconic and innovative brands. An exciting opportunity has arisen for you to join as a Senior Brand Manager, reporting to the Head of Brand Marketing. As the Senior Brand Manager, you will be directly responsible for the brands such as Loctite, Sellotape & Pritt. You will be responsible for brand strategy, processes, media planning and leading a team. The key challenges will include: * Develop and execute annual strategic brand plans for the portfolio development in the UK and Ireland, ensuring that they support all customer and channel requirements * Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis. * Plan and launch new initiatives based on global NPD developments and lead local UK developments in compliance with the Henkel global procedures. * Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activity * Drive Henkel's Digital Strategy, adhering to international guidelines and ensuring UK is seen as a leading market * Manage the brand marketing budget, maximising return and ensuring no overspend. * Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK market * Drive and champion the Digital Agenda within the team, sharing best-practice, adhering to international guidelines and ensuring that the brands are at the forefront of digital opportunities * Live and breathe our values as a senior example to the wider team, with the strength and commitment to hold yourself, team and colleagues to account against these values. * Support and develop a high performing team of 2 to deliver annual targets.