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Express Vending
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Hemel Hempstead, Hertfordshire
Senior Digital Marketing Executive - Hemel Hempstead
Overview
Job Description
Would you like to join a dynamic company that is experiencing continuous and impressive growth? An exciting opportunity has arisen for a self-motivated Senior Marketing Executive, with strong digital experience in the B2B environment. The scope of this role encompasses the management and execution of key marketing projects across the business. Reporting into the Head of Marketing, this is a cross-channel role which demands a tenacious, strategic problem-solver, with the ability to effectively deliver against challenging deadlines. Cross-functional project work is required to meet the demands of both Express Vending, and our sister company, Selecta UK. You will work closely with several stakeholders, including company Directors, Heads of Department, our expanding sales team, digital agencies (SEO/PPC/website and Lead Generation) and strategic consultants. The hours of work are 8.30am to 5:30pm, Monday to Friday. Evening and weekend work are sometimes necessary to meet deadlines. The role is based at Express Hemel Hempstead office, though occasional travel is required to meet with agencies, business partners and colleagues. Company Background & Objectives: Express Vending is the leading provider of food and drink refreshment services to businesses in London and the surrounding area. With a current turnover of 50m, the business has enjoyed double digit growth over the past 27 years and has ambitious plans to double the size of the business. Recently acquired by Europes leading operated food and beverage company, Selecta, there has never been a more exciting time to join the business and drive our performance. The marketing function is key to meeting business objectives and to drive sales growth across multiple business categories. Position Overview: The Senior Marketing Executive will be entering a pivotal role which encompasses on and offline marketing activity across the business. Your role will come with a degree of autonomy and will require you to: * Devise strategies to drive online traffic to company website * Proactively work with, and performance manage digital agencies including SEO/PPC, website development and eCRM * Track marketing performance, making incremental channel improvements * Consistently achieve your KPIs and targets, which are aligned with marketing strategy and sales objectives * Manage online brand and product campaigns to raise brand awareness * Improve the usability, design, content and conversion potential of the company website * Develop and own segments of the annual marketing plan * Be responsible for planning and managing a portion of the marketing budget * Evaluate customer research, market conditions and competitor data * Review new technologies and keep the company at the forefront of developments in digital marketing * Oversee the development of brand and associated projects for Everyday Essentials our wholesale department Skills & Qualifications: * 3+ years B2B digital marketing experience * Working knowledge of Google AdWords, Bing AdCenter, Facebook for Business, Google Analytics and Webmaster Tools * Google AdWords / Analytics certified is an advantage * Experience managing PPC, SEO, eCRM and website agencies * Experience managing website projects from concept through to execution. Experience working with WordPress and Magnolia is desirable * Strong understanding of current online marketing concepts, strategy and best practice * Highly IT literate with extensive knowledge of database marketing and experience using databases as a key source in business development * Working knowledge of CRM systems (MS Dynamics, Salesforce) and associated email marketing platforms (Click Dimensions, dotMailer, Campaign Monitor, Mail Chimp etc) * Strong academic record with a degree 2:1 or above * Exceptional analytical and communication skills * Confident with communicating and presenting concepts to a senior audience * Focused and enthusiastic about marketing * Must enjoy working in a busy, deadline-driven, creative environment * Outgoing, sociable and energetic Express Vending is a premium provider of workplace refreshments to businesses in London and the surrounding areas. Owned by Selecta Group, the European leader in operated food and beverage services.