Director of Marketing

Cherwell Software ,
London, Greater London
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Job Description

Cherwell Software (@Cherwell) is a global leader in enterprise service management, empowering organizations through the use of intuitive technology for better, faster, and more affordable innovation. Our solutions and our people build lasting relationships. We are a growing company with offices in the US, Europe, and Australia. We are looking for aDirector of Marketingto join our team in London or Munich . Who Will Love This Job * A problem solver:You thrive in an environment that tests ideas by building. * A business-savvy professional: You know how business work - business practices, trends, and the competition. You thrive on understanding what strategies and tactics work in the marketplace. * An organizer: Are highly organized and pride yourself on bringing order to chaos-you like systems that work well, and you are willing to help define them * Someone who is a "doer": You find the opportunities to help customers and you take them. What You'll Do We're looking for a highly collaborative marketing director to create multi-channel initiatives to increase Cherwell's brand awareness across the European region, grow pipeline, increase pipeline velocity and partner with sales to help us achieve our aggressive growth targets. This person will apply their broad experience, creativity, energy, calculated risk-taking, planning and leadership skills to grow market share. The Director of Marketing will be responsible for direct and partner marketing initiatives across the European region. This will include the planning and execution of regional campaigns, such as; offline and online events, trade shows, PR, social media engagement, managing local analysts or industry influencer's, manage a local budget, events, syndication, and ultimately be responsible for achieving the regional marketing budgets against goals. Job Responsibilities: * Develop the creative strategy and tactical marketing plans to achieve corporate growth objectives. * Manage the marketing budget goals while delivering multi-channel tactical marketing campaigns. * Designs and produces localized content included in product collateral, channel marketing, demand generation, account-based marketing initiatives building brand awareness. * Execute demand generation campaigns and activities, across multiple channels, that lead to inquiries, leads, opportunities and closed won revenue. * Creates, develops, manages and executes effective multi-channel communication plans, liaising with sales and marketing. * Responsible for online and offline event management, road show and webinars. * Ensures coherent branding and messaging is maintained throughout all communications and channels. * Negotiates and maintains product messaging and marketing growth initiatives with external agencies. * Manages and develops the website content and messaging relating to the region throughout all channels that enhance the buyers experience. * Great project management skills * Strategic thinker who can effectively manage multiple projects simultaneously and work well in a cross-functional, multi-cultural team environment. * Agency management * Budget management skills If you have the following experience, we'd love to hear from you! Minimum Qualifications: * 7+ years' relevant experience in B2B enterprise technology space (SaaS experience preferred) * Strong Digital Marketing skills and experience, including direct experience with marketing automation technology (Marketo preferred), customer relationship management technology (Salesforce preferred) Even Better If You Have: * Degree in Marketing or business -related field * Knowledge of IT Service Management, IT Operations Management (preferred) * Strong experience with attributing revenue back to marketing initiatives * Must be self - sufficient, ethical, trustworthy and collaborative * Strong experience with Channel Partners, co-marketing, lead sharing, fulfillment, etc. * Relevant direct or indirect experience with SEO, PPC, and Syndicated Content. * Strong field event skills and experience * Strong webinar skills and experience * Great project management skills * Agency management * Budget management skills Why Cherwell? * When experienced people are inspired to come together to change the Service Management industry, the industry takes notice. * We hire humble, but hungry teammates with a passion to give their heart into all that we do for our customers, partners, and community members! * You will work with a team of great people with diverse talents and learn something new every day. * We offer competitive compensation and benefits. Please do not include any of the following details in your CV: date of birth, marital status, nationality, racial/ethnic origin, religion or a photograph - none of these characteristics are relevant to the decision as to whether you have the skills and experience to perform a particular role. Cherwell Software embraces diversity and equal opportunity in a serious way. We are committed to building

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