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Gilead Sciences, Inc.
,
Uxbridge, Greater London
Senior Director, Brand Strategy (Rheumatology)
Overview
Job Description
**For Current Gilead Employees and Contractors:** Please log onto your Internal Career Site at to apply for this job. **Job Description** **Senior Director - Brand Strategy - Rheumatology** At Gilead, we are driven to develop lifesaving products that make a difference for patients around the world. Every day, we to transform the promise of science and technology into breakthrough, innovative therapies that have the power to cure, prevent or treat disease. As a research-based biopharmaceutical company, we are revolutionizing healthcare by bringing medicines to patients in the areas of unmet need including HIV, liver diseases, hematology and oncology, and inflammation and respiratory diseases. When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. **Making an impact on a global scale** For over 30 years, Gilead has been a leading innovator in treating and preventing HIV and we developed today's leading medicines for treating viral hepatitis. But this expertise is just a foundation for our ambitions. As part of our research and development program, Gilead is advancing a pipeline of novel investigational agents for inflammatory diseases, addressing multiple targets with potential application across a broad range of disorders. In this role, you will drive the global marketing strategy and implementation for our emerging Inflammation therapies within a particular disease state. From clinical trial design, lifecycle management, new indications and product launches, you'll be providing insights and partnering with local markets, Medical Affairs, Value and Access, Commercial Operations, Clinical Development, Governmental Affairs, Public Affairs to implement an integrated, global Inflammation disease strategy. **Key Responsibilities** Reporting to the Executive Director, Global Commercial Product Strategy, Inflammation/ Respiratory Diseases, this role will focus on Rheumatology where there are currently two Phase 3 trials enrolling patients with expected launches in the coming years. She/he will: Develop and execute the commercial strategic vision for the rheumatology indications, balancing near-term and long-term priorities Build integrated global strategic plans that meet global market, regulatory and payer needs and work with global counterparts to develop and implement annual commercial plans that inform country-specific brand plans Create strong and close working relationship with the Launch Excellence Team as well as our Galapagos partner Create strong and close working relationship with a few key Gilead markets, which you will support and partner with on strategy implementation Shape, maintain and update the global brand profile and develop key marketing deliverables, including global value proposition, messaging, positioning, differential advantages, brand book and, in coordination with Value & Access, global reimbursement and pricing strategy to maximize sales potential while ensuring strategic alignment Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross commercial disciplines Identify actionable insights based on market research and ensure that the product/brand addresses unmet need areas Develop and execute global launch campaigns, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend our global market position Your ultimate benchmark will be the successful execution of a global commercial strategy that maximizes the overall value of the asset and patient access across the product lifecycle **Knowledge, Skills and Experience** We're seeking a strategic, influential leader and experienced global manager with: B.A. or B.S. required, MBA and/or advanced degree in life sciences or medical degree preferred At least 14 years of relevant commercial experience in the biotech or pharmaceutical industry Substantial inflammation/respiratory-specific experience and market knowledge in inflammatory conditions such as rheumatoid arthritis, gastro-intestinal diseases/inflammatory bowel syndrome, etc., ideally in the pre-launch and launch phase Substantial experience in global product strategic planning, including developing differentiated brand positioning and messaging Experience in co-promote partnerships a plus A proven track record in planning and executing new product launches Demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans, including branded and unbranded campaign development and tactical planning and budgeting Exceptional communication skills and the ability to influence and work successfully with varied audiences and executives Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas **The Gile