Senior Director - Brand Strategy - Gastroenterology

Gilead Sciences, Inc. ,
Uxbridge, Greater London
More Details

Overview

Job Description

Gilead Sciences is continuing to hire for all open roles. Our interview process may be conducted virtually and some roles will be asked to temporarily work from home. Over the coming weeks and months, we will be implementing a phased approach to bringing employees back to site to ensure the health and safety of our teams. For Current Gilead Employees and Contractors: Please log onto your Internal Career Site at to apply for this job. Job Description Mak ing an impact on a global scale For over 30 years, Gilead has been a leading innovator in treating and preventing HIV and we developed today's leading medicines for treating viral hepatitis. But this expertise is just a foundation for our ambitions. As part of our research and development program, Gilead is advancing a pipeline of novel investigational agents for inflammatory diseases, addressing multiple targets with potential application across a broad range of disorders. In this role, you will drive the global marketing strategy and implementation for our emerging Inflammation therapies within a particular disease state. From clinical trial design, lifecycle management, new indications and product launches, you'll be providing insights and partnering with local markets, Medical Affairs, Value and Access, Commercial Operations, Clinical Development, Governmental Affairs, Public Affairs to implement an integrated, global Inflammation disease strategy. Key R esponsibilitie s Reporting to the Executive Director, Global Commercial Product Strategy, Inflammation/ Respiratory Diseases, this role will focus on Gastroenterology where there are currently two Phase 3 trials enrolling patients (Ulcerative Colitis, Crohn's Disease) with expected launches in the coming years. She/he will: + Develop and execute the commercial strategic vision for inflammation diseases, balancing near-term and long-term priorities + Build integrated global strategic plansthat meet global market, regulatory and payer needs and work with global counterparts to develop and implement annual commercial plans that inform country-specific brand plans + Create strong and close working relationship with the Launch Excellence Team as well as our Galapagos partner + Create strong and close working relationship with a few key Gilead markets, which you will support and partner with on strategy implementation + Shape, maintain and update the global brand profileand develop key marketing deliverables, including global value proposition, messaging, positioning, differential advantages, brand bookand, in coordination with Value & Access, global reimbursement and pricing strategy to maximize sales potential while ensuring strategic alignment + Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross commercial disciplines + Identify actionable insights based on market research and ensure that the product/brand addresses unmet need areas + Develop and execute global launch campaigns, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend our global market position + Your ultimate benchmark will be the successful execution of a global commercial strategy that maximizes the overall value of the asset and patient access across the product lifecycle Knowledge, Skills and Experience We're seeking a strategic, influential leader and experienced global manager with: + At least 12 years of relevant commercial experience in the biotech or pharmaceutical industry + Substantial inflammation/respiratory-specific experience and market knowledge in inflammatory conditions such as rheumatoid arthritis, gastro-intestinal diseases/inflammatory bowel syndrome, etc., ideally in the pre-launch and launch phase + Substantial experience in global product strategic planning, including developing differentiated brand positioningand messaging + Experience in co-promote partnerships a plus + A proven track record in planning and executing new product launches + Demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans, including branded and unbranded campaign development and tactical planning and budgeting + Exceptional communication skills and the ability to influence and work successfully with varied audiences and executives + Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas + B.A. or B.S. required, MBA and/or advanced degree in life sciences or medical degree preferred The Gilead D ifference Everyone at Gilead is motivated by our overarching mission to discover and deliver innovative therapies that improve patient care in areas of unmet medical needs. But it's just what we do that gives us an edge, it's how we do it. We expect everyone at Gilead to lead by example, guided by our core value

People also viewed