Shopper Activation Manager - IC

Mondelez International ,
London, Greater London
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Job Description

Description What makes working at Mondelez International so special? Many things. The iconic brands and global nature of our business. The continuous innovation and endless opportunities to grow. The chance, each and every day, to put a smile on people's faces. We're the world's leading maker of Chocolate, Biscuits, Candy and Gum with billion-dollar brands like Cadbury, Milka, Prince and Oreo and we now have an exciting opportunity to join our team. Main Responsibilities: + Collaborate with category & marketing teams to develop the most appropriate campaign plans by retailer, strategically designed to deliver on shopper objectives of penetration, frequency or weight of purchase. + Incorporating shopper insight into the building of plans, including the key drivers of purchase using the WPOB techniques (see, scan, spot, show interest, select). + Taking responsibility for the development of account/channel specific POS for individual big bet activation and snacking initiatives. + Building the contact matrix with key retailers to improve scale efficiency and effectiveness of campaigns and projects. + Manage adaptation of key visual artwork with brand and external agencies in order to leverage campaigns in line with customer design guides. + Liaising and agree the co-ordination of the tactical implementation plan for agencies and 3rd parties. + Track and lead post-evaluation process of all activity in customers to drive improvement in ROI and develop key insights for future strategy development. + Budget ownership including tracking & forecasting for each customer campaign. Qualifications Education and Experience: + Degree or equivalent required. + FMCG Commercial experience. + Shopper Activation / Shopper Marketing experience preferred. + Cross functional experience in Shopper / Brand Marketing / POS / Sales / Category / Space Planning is preferred. + Strong relationship building - stakeholder & customer management. + Strategic planning experience. + Drive for results. + Analytical experience. + MS office. We pride ourselves on having a high performing and collaborative culture where we offer support and development to enhance your career and develop your knowledge and skills. In return for your commitment, drive and enthusiasm, we offer an attractive benefits package within a highly successful International business that offers financial rewards and resources, including bonus scheme, contributory pension, life assurance, generous holiday allowance and a flexible benefits programme. Job: Category Development Primary Location: EU-GB-England-London Schedule: Full-time Req ID: 2002600

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