Analytics Consultant - Adobe Analytics

Merkle Group ,
London, Greater London
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Company Description In 2015, Periscopix were thrilled to join the Merkle organisation as part of their drive to become a worldwide leader in tailored data-driven digital marketing. Merkle is a performance marketing agency which specialises in the delivery of personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and we are proud to be recognised as an industry leader. Merkle, headquartered in the States, have focused on expansion by acquiring businesses internationally and by joining the Dentsu Aegis Network, one of the largest Global media companies, in 2016. This has offered us opportunity to further expand our growth and services. The last twelve months have been a whirlwind of pitch wins, new hires and expansion for Merkle in the UK. Having grown at a tremendous pace, our workforce is now split between two open-planned, modern London offices (London Bridge and St. Katharine Docks). It's an exciting time to be joining the company; we have no plans to slow down! We take great pride in our company values and culture; we regularly host socials and strive to create a working environment where our employees enjoy coming into work. Job Description Our web analytics team is a rapidly expanding part our business and one of the most established and highly respected in the UK. We work with a broad range of clients from any sector you could imagine. On any given day, you could be working with a global ecommerce brand in the morning and a local services consultancy in the afternoon. As part of Merkle EMEA we hold five different Adobe Solutions Specialisations and are looking to hire a solutions consultant to lead in delivering Adobe Analytics implementation work. The successful candidate will instantly be an important and significant part of our Adobe Analytics team. This means that a typical day will tend to have a good balance of coding, writing, talking, teaching, data and learning new stuff. The development of our technical capabilities and thought leadership within the Adobe Analytics space will be a critical part of the role. Having said that, there will be the opportunity to work with/learn about the Google Analytics 360 Suite if desired. After all, we are currently the largest Sales Partner for the 360 Suite in the UK! Life as an Analytics Consultant at Merkle This is a fast-paced role that will never leave you sitting around twiddling your thumbs! Day to day activities will cover the full spectrum of technical web analytics work and will include a strong measure of client/project management: * Working with clients to define their measurement strategies * Translating those strategies into tracking and reporting configurations * Working with the client's developers to deploy robust data layers * Implementing tagging solutions to meet the tracking requirements * Developing scripts and plugins to solve ad-hoc tracking issues * Improving internal techniques, processes and quality assurance * Day to day account management and written and face to face contact with clients In addition, the role will offer the opportunity to: * Provide actionable insights to clients via your own analysis of their data * Drive data maturity for some of the world's biggest brands * Work with different APIs, reporting and visualisation platforms * Become an internal advocate of Adobe Analytics and help upskill both our existing Analytics Solutions and Media Insights teams A few of the benefits As we progress and develop as a company, you will too. Within our fast-growing company, there's plenty of opportunity to develop your skill set and you'll be encouraged to be curious and share new ideas. Some of our benefits include: * Friendly, approachable office atmosphere - and business-casual dress code * Private Medical Insurance, Company Pension, life insurance and other corporate benefits * Free breakfast (toast, spreads, fresh fruit, coffee, tea) * Regular company socials (including bowling, Crystal Maze, quiz nights, annual Christmas and Summer parties to name a few!) * On-site Games Room with ping pong and pool table * The company pays for our lunch on the last Friday of every month * On Friday's at 4:30pm (Four Thirsty) everyone can help themselves to a celebratory drink * Cycle2Work scheme and season ticket loans Qualifications Primarily this role will involve using Adobe Analytics therefore circa 12-18 months of hands-on experience in the platform is highly desirable, with a specific focus on tracking and reporting configuration. Ideally, this would include implementing Adobe Analytics using multiple tag management solutions. To support this knowledge, a background in the following would be expected: * Fundamentals of tracking and tagging for marketing and measurement * Variety of tag management system experience (or very strong knowledge of one/two) * JavaScript, including common libraries (e.g. jQuery) * HTML & CSS A strong understanding of the wider Adobe Experience Cloud suite of pro

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