Campaign Manager

DIRECT LINE INSURANCE GROUP PLC ,
London, Greater London
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Overview

Job Description

Direct Line Group have a vacancy for a Senior Campaign Manager . The Campaign Manager is responsible for planning and executing a full range of BTL campaigns for our flagship brand, Direct Line, utilising a range of channels as appropriate, across warm (including up-sell and x-sell), cold, retention, in-life and data-appended data sources. Salary - 40,000 per annum What you'll be doing: Campaign Execution * Relationship manage key stakeholders to deliver allDirect LineBTL activity * Focus on 'Ruthless Commerciality', process improvements and/or efficiency to contribute to the profitability of DLG Insurance * Develop and execute communications to ensure all creative is best in class, relevant and of the highest standard * Work with, and manage day-to-day relationships with, creative agencies and print providers to ensure collateral is produced in advance of monthly campaigns Budgeting Risk * Work across DLG to ensure efficient budget tracking and good commercial management * Ensure all Direct Line communications adhere to DLG Financial Promotions requirements What we are looking for: * Proven experience in BTL marketing * Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance * Experience with creative content development and briefing * Good understanding of the financial services industry and working within a regulated environment * Ability to cope well in a busy environment and manage multiple campaigns at any one time * Good organisational skills and attention to detail * Capable of managing senior stakeholders and agencies Posting Start Date - 01/04/2020 Closing Date - 30/04/2020

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