Global Digital Campaign Manager

Osisoft ,
London, Greater London
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Overview

Job Description

OSIsoft has become a market leader with revenues over $400M and is now investing heavily in marketing talent to grow our success. We are looking for energetic marketing managers to lead global initiatives, from strategy, messaging to execution of successful marketing campaigns. The role will focus on empowering OSIsoft marketing and sales through strategic and innovative digital marketing campaigns. The Global Digital Campaign Manager will grow, create, own and deliver end-to-end campaigns and be recognized for success. Responsibilities: * Create innovative, successful and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to our sales organization, from field to partner to SDRs * Layer key tactics successfully across marketing automation, web marketing, paid demand generation, social media, go to market partners, media & syndication partners, intent data/marketing and demand generation channels to attain program success * Design scalable and re-usable digital campaign structure and elements * Dive deep and apply account targeting tactics, from ABM to predictive to intent marketing * Understand, map and implement digital programs aligned to the relationship across buyers journey/persona mapping/content creation * Engage cross-functional teams through campaign planning and execution lifecycle * Strategize with Subject Matter Experts (SMEs), product marketing, marketing and sales leaders to shape campaigns themes for an extended (9-12 month) timeframe; taking a deep dive in several key industries * Deliver and respond to metrics and continually iterate and evolve the program * Establish a 6 month rolling calendar of communication/audience acquisition strategy * Global presence, core focus North America (US, Canada) and EMEA (Europe, Middle East, Africa) with adoption in LATAM (Mexico, Central America, South America) and Asia Pacific Experience: * Bachelors degree required * 4+ years of marketing experience * Enterprise B2B software marketing experience * High-level of familiarity with the following technologies: Marketing automation (Marketo) and CRM (Salesforce) * Experience using key business metrics within demand generation marketing About OSIsoft OSIsoft is a global leader in operational intelligence. We deliver an open enterprise infrastructure, the PI System, to connect sensor-based data, systems and people. OSIsoft has installations in 127 countries and is widely used across manufacturing, energy, utilities, pharmaceuticals, life sciences, data centers, facilities and the process industries, as well as the public sector and the federal government. OSIsoft is headquartered in San Leandro, California, U.S.A, with offices around the world. At OSIsoft, we provide the industry standard in enterprise infrastructure for management of time series data through the OSIsoft PI System. Our customers rely upon the PI System to safeguard data and deliver enterprise-wide visibility into operational, manufacturing and business information. The PI System enables users to manage assets, mitigate risks, comply with regulations, improve processes, drive innovation, make business decisions in real time, and to identify competitive business and market opportunities. We are time series data; if the data has a value at a given time, we collect it, store it, and show it to our customers whenever they need it! We let engineers and managers see exactly what's going on in their processes in real time - useful, right? OSIsoft is an equal opportunity employer and is an affirmative action employer. Adhering to our tenets, we are pathfinders, we are honest, and we respect people: our customers, partners, and especially our employees. We are committed to an inclusive workplace and accept applications without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression or gender characteristic, national origin, religion, marital status, medical condition, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. If you have a disability or special need that requires accommodation, please let us know. #LI-HW1

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