Manager - Business Marketing (One firm service) - Guangzhou/Shenzhen

PwC ,
London, Greater London
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Job Description

Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Clients & Markets Management Level Manager Job Description & Summary A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you'll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums. To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: * Pursue opportunities to develop existing and new skills outside of comfort zone. * Act to resolve issues which prevent effective team working, even during times of change and uncertainty. * Coach others and encourage them to take ownership of their development. * Analyse complex ideas or proposals and build a range of meaningful recommendations. * Use multiple sources of information including broader stakeholder views to develop solutions and recommendations. * Address sub-standard work or work that does not meet firm's/client's expectations. * Develop a perspective on key global trends, including globalisation, and how they impact the firm and our clients. * Manage a variety of viewpoints to build consensus and create positive outcomes for all parties. * Focus on building trusted relationships. * Uphold the firm's code of ethics and business conduct. Job Description & Responsibilities: This individual will be an important member of our Marketing team, a client-focused, high-performing unit, passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the firm. He or she will: * Develop and drive the firmwide marketing strategy for PwC's One Firm Service in China and Hong Kong. * Work with stakeholders to scope out, plan and implement integrated campaigns to build our brand and increase market awareness. * Conduct market analysis and identify opportunities to bring our service offerings priority accounts and targets. * Oversee execution of marketing strategy with proper process to track and measure success across China and Hong Kong. Work closely with thought leadership, communications, and campaigns teams to develop thought leadership, marketing collateral and client events as the go to market plan. Reporting structure & key relationships: * Report to Business Marketing team lead Requirements: EDUCATION AND EXPERIENCE * A university degree in a related field plus at least 10 years' experience in marketing, including 5+ years in a management position, preferably in professional services firms, consulting firms or financial services companies. * Track record of leading, managing and executing on (traditional and digital) programmes with multiple influencers, deadlines and budgets. * Understanding of the Chinese business environment is critical with experience working overseas an advantage. * Knowledge in developing strategic business plans and undertaking business needs assessments. * Experience working in professional services would be advantageous. SKILLS, KNOWLEDGE AND ABILITIES * Ability to develop, maintain and manage relationships with external and internal clients at senior levels. * Capable of managing people from diverse cultures as well as multiple stakeholder expectations. * Ability to work independently and in a team environment to drive marketing and brand campaigns. * Excellent project management skills and attention to detail. * Knowledge in project managing a variety of client engagement activities including events and budgets. * Result-oriented with intellectual curiosity and positive thinking. * Excellent verbal and written communication skills in English and Chinese. Putonghua would be an advantage. Key personal attributes: In addition, candidates should illustrate

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