Channel Marketing Manager - Secure Power

Schneider Electric ,
London, Greater London
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Overview

Job Description

Schneider Electric creates connected technologies that reshape industries, transform cities and enrich lives. Our 144,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment. **Great people make Schneider Electric a great company.** **Primary Purpose of the Job** Develop and drive best in class MDF-funded marketing strategy and plans for the Europe Managed Partners focused on profitable growth based on a thorough understanding of the market, partner persona, utilizing all relevant channels and building on the entire Schneider Electric portfolio of products and services. Key Responsibilities: * Identify customer needs for offers and services and establish the co-marketing strategies needed to meet the customer's business requirements and Schneider's capabilities.Close dialogue with the corporate strategic marketing, channel sales, zone marketing, marcom, category management teams or designated centre of excellence, agencies or global counterparts. * Drive the growth for both partner and Schneider Electric by directly managing the marketing plans and programs for the top managed partners in Europe, in connection with Customer and Segment strategic marketing and channel priorities * Identify market trends, price level, new route to markets for new offers appropriate to each micro segment or customer group. * Understand the target sector, its key investment drivers, discontinuities and possible impact on Schneider Electric. Identify the key competitors, players and their supply chains. * Develop and deploy the channel strategy, marketing plans and content based on Group and local sales leadership ambitions and strategies * Set objectives for the channel based on targets for new offers, penetration of new sectors, extension of penetration in existing sectors and developing customer width of wallet.Collate specific competitor information and analyse their strategy. * Develop MDF-funded demand creation campaigns in order to promote existing and new offers to target customer groups based on entity objectives for growth and marcoms spend. * Take ownership of the overall MDF lifecycle process and budget, work with Marketing team and agencies to proactively qualify low return activities and accounts, using the tools and resources provided by the company.Hold regular customer, activity & business plan reviews to enable feedback, success and developments to be captured & communicated. **Person Specification** Ability to understand, appreciate and incorporate the unique contributions of associates with diverse backgrounds in business interactions: Understands and capitalizes on the potential of diversity by forming diverse groups. Promotes collaborative climate that recognizes and rewards diversity Ability to understand and define market characteristics and dynamics, including various channels to market, and to identify, analyze and segment the market, in order to build relevant business plans to penetrate/develop/influence selected target: Defines sub-segmentation based on customers behavioral characteristics (what they DO, not what they BUY or who they ARE). Forecasts the impact (mix, price, profitability, etc) of market segment and channels opportunities. Recommends new product development opportunities based on knowledge of market segment.Defines and builds a complete business case for market development to implement a specific cross functional or global business initiative (P&L type). Understands and communicates the relationships between multiple Schneider Electric markets and that the relationships are implemented and behave appropriately. Executes market related activities to support a differentiation strategy Ability to understand and analyze the customers' business, needs and requirements, as well as the "value chain" of all the players of a segment, in order to recommend product application and/or service solution to improve customers' profitability while gaining a competitive advantage: Develops value proposition based on total cost of ownership (equipment price, installation, maintenance and product life) and effectively communicates them. Utilizes the knowledge of our competitive advantage to differentiateproducts and services to customer. Consults with customers on application of our products/services. Demonstrates a thorough knowledge of customer needs and has the ability to identify unknown customer needs and differentiate ourselves from the competition. Ability to recommend and develop a comprehensive marketing campaign based on FOM principles by selecting the correct type, combination and sequence of marketing elements/tactics in order to gain a pre-identified and measurable market/customer opportunity: Recommends and develops a complete marketing camp

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