Associate, Marketing & Brand

RBC ,
London, Greater London
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Overview

Job Description

Purpose Responsible for supporting the strategic marketing plans for RBC l&TS in Europe to help increase brand awareness amongst the target audience, drive qualified leads to the business and retain existing client relationships. Supports the implementation of associated l&TS marketing campaigns leveraging all appropriate channels available. What will you do? Regional Europe * Supports the Associate Director, Marketing & Brand and European business leaders to; proactively research, plan, develop and execute relevant in-country and regional marketing strategies to promote RBC l&TS across Europe to support client/employee retention and acquisition * Builds and maintain relationships with key stakeholders, providing strategic marketing advice and counsel to client coverage leaders across Europe * Supports the planning and execution of sponsorships, conferences, events, surveys/awards, and other initiatives as and when appropriate Product * Supports execution of global RBC I&TS marketing campaigns including product promotions, regulatory initiatives and thought leadership * Leveraging the global Marketing & Brand team, implements marketing, brand building across a range of channels including: advertising, content marketing, collateral development, social media, direct communications, other digital channels * Working with the Associate Director, Marketing & Brand, delivers strategic marketing advice and counsel to product in support of helping to meet local business and brand awareness objectives. * Provides support to the wider marketing team on campaigns and projects. Social & Digital Working with wider marketing team * Lead the RBC I&TS social media programme - responsible for coordinating, monitoring, reporting on LinkedIn and Twitter performance, maintaining content library including creating posts, maintaining Hearsay Social platform, training users and maintain policy documents. * Support the 'Always On' content strategy working with Content Director * Create posts for Sprinkler * Support the implementation and utilization of marketing automation tool across the business Collateral * Support the Associate Director, Marketing & Brand in managing the distribution of e-newsletters. * Responsible for execution and reporting of analytics * Creating and distribution of quarterly fact sheets Citizenship * Provide support for citizenship initiatives in the UK and across Europe * Support Associate Director, Marketing & Brand to liaise with local CSR committees across Europe Admin * Compiling regular marketing emails (monthly and ad-hoc) * Management of the online I&TS marketing centre What do you need to succeed? Must-have * Degree or diploma in Marketing, Communications or Business * Experience in the marketing of professional services ideally with an understanding and curiosity of financial services * Support in the production and distribution of content and digital marketing * Evidence of delivering effective marketing activity in previous roles * Confidence of influencing and presenting to senior management across multiple geographies and cultures What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Employment Type: Full Time

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