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Tesco Bank
,
Edinburgh, City of Edinburgh
Marketing Manager - 6 Months Fixed Term Contract
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Contract Type: Contract |
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Overview
You’ll bring the energy. We’ll provide the channel. Tesco Bank is here to offer a new approach to banking, building on the foundations of service and dedication that have made Tesco a truly great British brand – and a success worldwide. Bringing that success to the financial industry means bringing the finest talent to our senior and specialist roles, creating a backbone of excellence for our business – and offering professionals like you the chance to make a wide-ranging and long-lasting impact in a business that’s breathing new life into the industry. In the role of Marketing Manager - 6 Months Fixed Term Contract you create the Pay customer engagement strategy - responsible for delivery of plans & communications, supported by channel specialists, to deliver the agreed commercial targets and manage the planning and monthly reconciliation of budgets. In the role you are accountable for: Working in close partnership with the Pay team to define and deliver the best customer engagement strategy for Pay and ongoing marketing plans to deliver business objectives with support of channel specialists and dedicated agencies. Accountability for managing marketing budgets, from development of plans to monthly reconciliation and reporting. Accountability for initiating and writing marketing briefs for all activity, ensuring the proposition is clear and single minded and that the target audience is clearly defined. Owning, building and managing cross-departmental relationships, specifically Tesco Bank and Clubcard data teams, Clubcard key Group contacts, finance and commercial. Encouraging open, transparent and collaborative ways of working to ensure all stakeholders are fully informed and engaged with marketing plans. Keep track of performance versus forecasts to ensure any challenges are overcome and any opportunities realised. Use marketing reporting sources to keep key stakeholders informed of marketing performance by channel. Produce on brand, effective communications across a range of channels. Supporting change through the organisation by pushing closer relationships and customer engagement with Group and a Families First mindset. Experience required for the role: Experience of the full marketing mix with proven experience developing direct to customer engagement plans. Analytical interpretation of marketing performance data into insight, using this to inform cross-channel marketing plans. Understanding and drive to achieve business performance targets. Strong stakeholder management skills. Strong budget management skills. Wherever your talent lies, you’ll find challenge and reward in equal measure. Above all else, you’ll find fewer boundaries and fewer obstacles to building a career defined by achievement. We’re here to go the extra mile for our customers – and we’ll do the same for you. For us, it’s simple. As long as you have the drive to succeed, we have the opportunity to go further. Visit our website and find the role that’s right for you.