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Adarma
,
Edinburgh, City of Edinburgh
Product Marketing Manager
Overview
Job Description
We are Adarma, one of the largest independent security services companies in the UK. As a business formed and run by former senior security leaders, we know our stuff. Which is why our clients include 30% of FTSE 100 organisations from all industry sectors. We're a fast-growing company which offers unique cyber security solutions for our clients and, following a recent investment, we're growing. As part of this continued growth, we're now looking for a Product Marketing Manager to join our Edinburgh office on a permanent basis. Working alongside the Sales and Marketing Team you will own and manage the complete life cycle of Adarma product offerings and propositions from strategic planning to implementation, developing and evaluating new ideas and working in cross-functional teams to create and implement launch and go-to-market plans. Requirements * Understand Adarma's Product Strategy - both existing offerings and the roadmap across Professional Services and Managed Services. * Understand the business context of the products, the challenges they address and the benefits of use by using feedback from existing and prospective customers. * Translate the technical message into Adarma tone of voice by working alongside the Product Managers and Internal Engineering teams * Bring together the product ecosystem message, linking the products together in a straightforward go-to-market story. * Identify appropriate GTM categorisation of products suitable for Adarma website mapping and positioning for various supporting artefacts. * Create content for all products for both internal purposes and client facing, including presentations, datasheets and web site content. * Research competitor solutions and products and establish Adarma USP's, battle cards and pricing models. * Work with the Sales and Marketing teams to develop a 12-month product go to market roadmap, ahead of 'product go live' to adequately support anticipated pipeline generation. Entry Route With commercial product marketing experience within a technology business, you will have experience of understanding customers, product lifecycle and developing go-to-market propositions. You will be comfortable with technical language and concepts, understand demand generation principles and be able to effectively manage the expectations of sales teams. Benefits Our staff benefit from a range of excellent benefits and reward plans, including but not limited to: * Membership to a group personal pension plan, discretionary bonus payments, private health care, life insurance of four times salary, membership to a health and well-being cash back scheme, gym membership discounts * Adarma is committed to encouraging a positive working culture by focusing on personal development through training and providing various opportunities for employees to share their ideas and influence the direction of the business.