Ad Ops Specialist

Associated Newspapers Ltd ,
London, Greater London
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Overview

Mail Metro Media are seeking a motivated, enthusiastic Ad Operations Specialist with a can do attitude to traffic and optimise campaigns for the Mail Metro Media website sites and Apps. This role will provide plenty or opportunity to learn new skills and will suit someone who enjoys communicating with both internal and external clients. The Ad Operations team serve a critical role in the management and optimisation of Direct Response campaigns with the primary objective of exceeding client expectations for the performance of their marketing budgets across Mail Metro Media brands. The Senior Ad Operations Specialist will be expected to set an example, support junior team members with their work and resolve conflict effectively. The team regularly interact with the Sales teams who manage clients' overall expectations and campaigns across all the portfolio of products. The team also provide regular feedback to the Media Buying team on the quality of publisher inventory and data, and in collaboration with the Yield Management team, on how media buying efforts may improve campaign performance. Responsibilities Trafficking all direct display campaigns Campaign planning and delivery management with the objective of reaching client ROI goals Assess data available to make performance based decisions on media and campaign optimisation Assess the campaign objectives and if required request more information to effectively optimise the campaign Analyse the designated campaigns on the Sites ensuring optimum delivery and allocation of impressions between campaigns. Review and use the appropriate tools and data available for campaign optimisation Provide 'technical expertise,' needing to communicate with the client to explain campaign progress and address any blocking issues Offer consultative ideas to the Sales team to help them with pitching new business, improving campaign performance and maintaining client relationships Provide support and cover to other traffickers in times of heavy workload and/or holiday cover Provide information regarding availability of inventory and alternatives to the use of that inventory Experience in campaign optimization including cost per engagements and improving performance of campaigns with several variables If required supporting the team on out of office hours Required Knowledge, Skills, and Abilities A keen interest to work in the online Advertising industry Ability to multitask and prioritise work effectively Strong, intuitive analytical skills a must Desire to learn and develop new skills Ability to communicate well with clients both internal and external ‘Can do’ attitude Strong attention to detail and accuracy of reporting Problem solver Experience Required Must have worked within an online ad trafficking or campaign management environment Ideally some experience gained in a programmatic or Direct Response (DR) environment Solid understanding of online sales metrics Knowledge of rich media supplier necessary e.g. Celtra, Sizmek, Doubleclick, Flashtalking Strong, intuitive analytical skills a must HTML/Javascript and troubleshooting skills a bonus Why Work for Mail Metro Media Be part of the biggest media organisation in UK Work in a fast paced, vibrant environment where the core values of entrepreneurialism, purpose and excellence resonate in our daily activities Work with a range of creative partners and suppliers Gain an unrivalled opportunity to shape the business and put your own stamp on it Delight our readers with exciting content, and impressive retail and travel experiences Join a distinct culture with a strong sense of family heritage behind it This job was originally posted as www.totaljobs.com/job/89872760

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