Growth and Demand Generation Lead

AND Properties Ltd t/a The Student Property Shop ,
London, Greater London
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Overview

Growth and Demand Generation Lead - Freelance -Remote We are seeking a Growth and Demand Generation Lead to help scale product adoption and sales. You will collaborate across the company, working closely with sales and customer success functions to identify the most effective ways to bring new users to us, and to ultimately scale our commercial sales. You have the analytical mind to optimize a range of channels and programs, a creative appreciation of informative and engaging campaigns, and the tenacity to build a growth function from the ground up. Responsibilities Development and execution of demand strategy with an eye towards revenue Architect the function, scale across channels, monitor positive outcomes, adjust lower performing initiative Hands on contributor with an opportunity to be part of foundational team Create and execute online campaigns across unpaid and paid channels Oversee inbound traffic on our client websites and connected extensions with an eye on lead acquisition and conversion Rigorously measure campaigns and optimize with quantitative and qualitative goals Implement and oversee marketing automation tools Requirements Prior experience and success building growth and demand generation functions for a high tech company Hands on abilities to source, architect, implement, and manage marketing automation tools Positive and influential leader to help in the pursuit of excellence and consistency across all of our marketing efforts Strong analytical background and ability to distill signal from the noise Excitement and enthusiasm for helping customers solve security and password challenges Understanding of and empathy for customers' organizational needs Self-directed style to drive deal wins Passion for putting repeatable business processes in place Familiarity with open source communities is a plus 4-year degree or equivalent preferred

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