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HowNow
,
London, Greater London
Head of Growth
Overview
Job Description
The shelf life of our skills is now less than 5 years so if you didn't learn anything new for the next few years you will most definitely end up socially and economically irrelevant. If you're thinking that's kind of a big problem, you're right! That's why individuals need to take control of their own learning and development, and organisations need to support this because we spend most of our lives at work. Enter HowNow. We're disrupting the way people learn at fast-growing scaleups and global enterprises with an intelligent learning platform that connects people with relevant learning at the point of need. Feels like magic, powered by smart tech. We're looking for a Head of Growth with an entrepreneurial heart to build, lead, drive and own our growth engine. We've taken the business from 0 to 1 by disrupting the market with the smartest learning platform ever made and by bringing onboard incredible global customers but now it's time to accelerate growth and be the market-leading learning platform. Requirements Here's the mission, if you choose to accept it: * Drive our growth strategy, optimise our funnel and scale our acquisition channels to deliver exponential growth. * Implement and scale growth tactics and audience targeted marketing campaigns from concept to execution to optimisation. * Setup and optimise the right data infrastructure and drive cost-effective and data-driven growth. * Improve our marketing infrastructure (delivering email and in-product messaging, A/B testing, deploying dynamic creative, facilitating triggered marketing), streamline processes, and improve growth marketing competency to improve campaign effectiveness. * Help build a world-class growth team whilst being a thought leader inside and outside of the organisation. * We'll stop there because of you've done this before you know what you need to do. Benefits Typically we find someone with the following will be a great fit: * You have at least 3 years growth marketing experience where you have scaled user acquisition, exceeded revenue goals and built a growth team at a fast-growing startup or scale up (preferably B2B). * You are a strategic and intuitive thinker that can move fast and adapt to our changing environment and competitive landscape * You'll conceive, plan and execute growth marketing strategies and tactics - driving acquisition, conversion and retention across digital, ATL, content, referral and influencer channels * You have a naturally collaborative demeanour - you are an influencer with gravitas and resilience that can operate at all levels from C suite to intern with an 'everything is possible' attitude * You are highly numerate with a passion for data-driven decision making. Testing, learning and reporting form a core part of how you operate * You've got creative juices flowing on tap, a brilliant collaborator and a joy to work with. * You're a master at statistical reasoning and understand how to design and deliver effective experiments. * You understand and value the benefits of self-directed learning and you're a serial skills stacker.