Product Features
Blog
Contact Us
Sign In
Jenrick Commercial
,
Leatherhead, Surrey
Shopper Marketing Executive
|
|
Salary: £18 per hour |
|---|
Overview
- Shopper Marketing Executive - Leatherhead - 12 months’ - Up to £39,500 per annum - Agile Working An exciting opportunity has arisen to join a world leading global organisation. Our client, a blue chip FMCG company, is currently seeking a Shopper Marketing Executive Job Purpose The core purpose of this role is to support the Shopper Marketing Managers in the delivery of customer differentiated shopper marketing plans within Grocery OR Health & Beauty channel across various brands. These activities are built and delivered based on strong shopper and retailer insight as well as sound understanding of the brand strategy and objectives. The role is agile, meaning that you will work across different retailers depending on the project assigned by the Shopper Marketing Manager you will report into. Depending on where the biggest priority lies, your efforts will flow to meet the delivery of that project. The purpose of this way of working is to be single minded in the discipline of why each project is delivering business value. This will help us amplify our brands to delight the shopper, drive sales as well as footfall into retailers. The role will focus on delivering the operational side of our plans to meet seasonal and cultural events important to our retailers and our brands. The role will support in the delivery of plans with purpose, and data driven shopper marketing projects across stores and online channels. The successful candidate will have the ability to forge and lead meaningful relationships directly with retailers, as well as internally with key contacts such as the commercial teams, the brand experience and category management teams, key agency partners as well as the wider Shopper Marketing team. Responsibilities The scope and main responsibilities of this role. • Build and lead relationships directly with our customers. • Develop key marketing initiatives and events aligned to brand and retailer strategy. • Collaborate with retailers on annual event calendar to plan and execute opportunities. • Proactively share opportunities and ideas both internally and externally • Work with internal partners to help realise opportunities instore and online. • Craft and deliver Brand differentiated campaigns based on shopper insight • Use Kantar, PDC and CMI to understand shopper and category dynamics to enhance insights • Develop and land truly differentiated brand activations on the biggest projects that deliver something different for the retailer and their shopper. • Develop and understand new ways of delivering cut through activity, and amplify plans with new media, always pushing boundaries for excellence and delivering our vision. • Be the voice of the Shopper within the business • Understand shopper trends and missions and use this to develop great executions. • Understand shopper profiles and retailer’s shopper segmentation • Stay current with new ways of shopping and media associated in omnichannel world • Be the voice of the shopper to internal partners and harness this knowledge and passion within external meetings. • Drive Shopper Marketing Return on Investment • Track and evaluate activations and ensure that learnings are shared internally and where relevant, externally. • Use this knowledge to continually improve and drive results the brands • Budget management, ensure that campaigns are run to budget and forecast is accurately planned. • Understanding of evaluating and building business cases. KEY REQUIREMENTS: • Shopper Insights: Knowing shoppers, shopping behaviour and translating insight into actions. • Retailer Engagement: Understand retailer dynamics and strategy, puts the retailer’s customer at centre of what they do. • Shopper Marketing Strategy: The development of strategic shopper marketing options. • Shopper Marketing Planning: Leading for the development and implementation of the shopper marketing plan. • Shopper Engagement: Working with agencies, customers, colleagues and experts • Shopper Impact: Evaluating and learning from Shopper Marketing programmes • Applicants must be able to travel up to 20% depending on business needs.