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Allocate Software
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Stoke-on-Trent, Staffordshire
Head of Global Campaigns
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Job Type: Full-time |
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Overview
We’re looking for a Head of Global Campaigns to join the campaigns team in our Global Marketing function. This is an exciting role that would suit someone who wants to be part of a global team, working alongside Events, Operations, Product Marketing and Digital & Content teams while owning and driving demand generation for their specific campaigns. The Global Marketing team covers the Allocate Software and Dynama brands across all geographies and product suites. Responsibilities Devise and deliver integrated marketing campaigns to drive demand generation for targeted campaigns. Own the marketing cadence and communications, working with the wider marketing team to ensure a planned content and activity calendar is maintained, visible, executed and measured. Use all channels including social media, events, digital, PR and content working with product marketing and the wider marketing team Use centralised campaigns and localise for specific campaigns, applying local knowledge and expertise Ensure all campaigns align to well-articulated goals that are aligned with sales teams and product management teams Maintain an accurate, GDPR compliant prospect database and use this to effectively target segments and personas via campaigns Writing effective briefs for internal marketing services and external agencies Ensure effective and timely follow up all campaigns working with lead development teams and sales teams, ensuring that MQL targets are achieved. Own campaign budgets, ensuring that campaigns are delivered on budget and that reporting is transparent and up to date Use marketing automation tools including developing workflows for nurturing and buyer journeys Produce regular reports, including lead status and MROI, for the senior marketing team and wider business to assess outcomes and effectiveness of campaigns Monitor local market activity (customers, sector) and provide advice on marketing response to ensure all campaigns and communications are relevant and local. Feed local knowledge and lessons into product teams, product marketing, marketing and sales Ensuring the Allocate and wider Dynama brand, values and processes are central to all local campaigns Supporting the wider global team as required, particularly on global events and initiatives Qualities/Skills Excellent communicator (listening, writing and speaking). Strong copy writing skills; able to craft copy that is designed to interest and motivate prospects to take action Experience marketing a technology solution Highly organised and able to manage multiple projects at once in a busy environment A passion for and motivated by measurable marketing outcomes as well as high quality delivery Attention to detail Self-starter who will be motivated by meeting demand generation targets Proactive networker and relationship builder, able to develop and manage effective agency and association relationships to help deliver A creative thinker, able to solve problems Team worker Desirable to have marketing automation and CRM skills (Marketo and Salesforce) Additional Role Requirements Required to travel to events and meetings across the UK and the wider markets where Allocate and Dynama operate; including the UK and Ireland, Sweden, Germany, Australia and the USA.