Manager, Brand Strategy and Brand Standards

Reed ,
Chichester, West Sussex
More Details
Job Type: Full-time

Overview

Manager, Brand Strategy and Brand Standards / Luxury Automotive A unique and rare opportunity exists for a strategic Brand Manager. The role involves developing and enhancing the Brand image and value and leading the Brand strategy for this luxury automotive brand The role : Developing the global Brand strategy in the areas of brand positioning, identity, brand development, brand and retail standards Defining the brand value and monitoring and measuring the brand value together with benchmarking with other luxury brands Defining the brand standards and Visual Identity, including retail standards for dealers Developing and implementing an international annual marketing communication plan Acting as the Brand guardian for global brand standards Budget management Managing the global distribution and reach communication strategy and execution including paid social media The candidate will have A degree or equivalent in a Marketing and Business related discipline Experience in creating Brand awareness for UHNWI and VHNWI Experience in digital marketing Experience in event management Experienced in Agency Management , operational and strategic conceptual marketing Team Management experience ideally combined with a multinational company International experience is desirable combined with a second language (ideally German) An understanding of regional variances An understanding of the global automotive and/or luxury market Experience in social media comm. channels and lead gen This is an exciting opportunity offering an excellent package, apply now

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