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Harnham
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London, Greater London
Advertising Data Manager DMP
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Advertising Data Manager (DMP) London £40,000 - £45,000 plus bonus benefits An exciting opportunity to work with a global vendor as an Advertising Data Manager within their UK offices, whereby you will be responsible all audience segmentation within the platform and advising clients on re-targeting strategy. If you have a background in or some exposure to DMP audience segmentation, this role is well-suited. THE COMPANY A digital vendor, this global company has many digital solutions that sit across, DMP, attribution and additional marketing effectiveness verticals. Due to recent success and the acquisition of multiple new clients as a result, they have a requirement for additional resource within the audience analytics team, which is where this role sits within the business. As such it is an incredibly exciting time to join. THE ROLE As an Advertising Data Manager, you will report directly to the Head of Audience Data and be the main point of contact for anything DMP related. As such, this person will be instrumental in categorising and segmenting bespoke audiences. As such, will create audiences, provide go to market strategy for the sales team to pitch relative to this and report on the effectiveness of which through Excel. Key responsibilities are as follows: Analyse and segment data through the proprietary DMP Advise the sales team on best practice to implement audiences and how best to pitch that to clients Occasionally attend sales pitches as the technical point of contact for anything DMP related Analyse and report on the success of such recommendations through the Platform and Excel YOUR SKILLS AND EXPERIENCE: The successful Advertising Data Manager will have: An undergraduate degree A background in implementing DMP audience analytics, ideally with platforms such as Blue Kai, Lotame or Adobe Audience Manager Have experience segmenting and developing go-to-market strategy for 1st and 3rd party data Utilised Excel or SQL to identify touch points where audiences are engaging Attended pre-sales pitches with the sales team and been the technical point of contact THE BENEFITS £40,000 - £45,000 plus bonus benefits An exciting shift onto the vendor side, allowing to develop on the technical piece Expanding team with lots of autonomy and room to grow HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship for candidates who are not permitted to work in the U.K.