Senior Lead - Advertising Data and Technology

Merkle Group ,
London, Greater London
More Details

Overview

Job Description

Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a Global leader. Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. With our expertise, we can offer our clients content-driven, contextual and compelling customer journeys and experiences that drive business growth. With our Head Office in Columbia, Maryland and offices US wide, we continue to grow at a rapid rate across Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network, one of the world's biggest Global media companies. Job Description Every year a larger share of advertising & marketing is being bought digitally, and companies are turning to advanced technologies to help them make the most of their budgets. However, implementing advertising & audience technologies is complex, challenging and ever-changing, which is why it takes specialist knowledge to ensure it's done correctly. As an Senior Advertising Data & Technology Consultant, you will lead projects to advise some of the world's biggest companies on how they should architect and implement advertising & audience technologies, including Google Marketing Platform, Adobe Experience Cloud and Salesforce Marketing Cloud, to ensure they are able to deliver best-in-class digital advertising. You will also help companies to measure the impact of their media activity using a variety of tracking technologies. Due to the growing importance of digital data and analytics within organisations, you will play a crucial role in helping clients to transform not just their advertising, but their overall approach to business. Life as a Senior Advertising Data & Technology Consultant at Merkle * Lead and oversee discovery sessions with clients to deeply understand their businesses, and transform their complex needs into simple technology requirements * Advise clients on how their advertising & audience technologies should be setup and integrated with each other * Lead the presentation of architecture proposals to clients and win buy-in for your recommendation from senior points of contacts * Train the client, their teams and their agency partners on how you've architected and implemented their advertising & audience technologies, and how they should adhere to the best practices you've defined moving forwards * Be an expert on various Tag Management System (including Google Tag Manger) to implement media measurement technologies * Drive commercials and technical relationships with media, measurement, data and analytics companies * Work with technical vendor personnel to suggest and test product improvements * Manage a team of more junior Advertising Data & Technology Consultants to ensure they are delivering best-in-class work and developing appropriately * Support in the advancement of existing services lines and development of others A few of the benefits As we progress and develop as a company, you will too. Within our fast-growing company, there's plenty of opportunity to develop your skill set and you'll be encouraged to be curious and share new ideas. In exchange for your contribution to our award-winning company, we make sure you take advantage of a generous holiday allowance and are paid a competitive salary. We're really proud of our company values and culture; we have regular company / team socials and want all our employees to enjoy coming into work. Some of our benefits include: * Friendly, approachable office atmosphere - and business-casual dress code * Private Medical Insurance, Company Pension, life insurance and other corporate benefits * Free breakfast (toast, spreads, fresh fruit, coffee, tea) * Regular company socials (including bowling, Crystal Maze, quiz nights, annual Christmas and Summer parties to name a few!) * On-site Games Room with ping pong and pool table * The company pays for our lunch on the last Friday of every month * On Friday's at 4:30pm (Four Thirsty) everyone can help themselves to a celebratory drink * Cycle2Work scheme, free eye tests, a company mobile phone and season ticket loans (post 3-month probation) Qualifications * It is anticipated the appropriate candidate will have circa 6+ years digital marketing, advertising and/or analytics experience * Strong knowledge of the Google Marketing Platform stack * Experience with working directly with senior clients and/or senior internal stakeholders, including leading meetings and presentations * You will also likely align with the following: * Able to quickly absorb complex technical concepts and communicate them to both technical and non-technical clients alike * Have a natural desire to learn everything possible about a given system, an

People also viewed