Product Features
Blog
Contact Us
Sign In
Aidan Thompson Consulting Ltd
,
Warwick, Warwickshire
Trade Marketing Manager
|
|
Job Type: Full-time |
|---|
Overview
CEWE Group is the European leader in innovative photo and online print services. We deal direct with consumers and through a number of high-profile retail partners. The Group operates in 24 European countries with 3,800 employees and over €651 million annual revenue. From photo books to prints, wall art to gifts, we help turn our customers’ favourite photos into something extra special. Our UK operation is based in Royal Leamington Spa and houses some of the very latest in printing technology, delivering millions of photo products each year. We are proud to have secured a very significant contract with a major UK retailer with over 1,000 stores to provide all of their photo services and products for the UK market. It is a joint-branded deal and represents a really exciting opportunity to develop the UK brand for CEWE. This role will develop and deliver the Trade Marketing plan, working closely with the retailer customer and with internal colleagues. The strategy will encompass the in-store environment as well as the various digital channels, ensuring that messaging is consistent and that the customer experience reflects the high brand values of CEWE and this high-profile retail partner. You will be able to: Drive the CEWE brand within stores throughout the UK and Ireland based on commercial negotiations (working with furniture and creative designers, adapting to store layouts, creation of POS materials and product samples) Work closely with the Digital Marketing Director, Marketing Managers and Key Account Manager to develop annual cross-channel trade marketing plans in line with corporate objectives. Deliver strategic insights to build both the CEWE and retail partner brands together using a wide range of consumer, trade, competitor and market research methodologies Implement CEWE group brand guidelines for content and style of all in-store POS and promotional materials to produce highly successful omni-channel campaigns Implement new initiatives to drive in-store visibility and gain market share Become the CEWE brand Ambassador, identifying opportunities for promotion within retail partner channels, internal teams, relevant agencies and consultants This role represents a great opportunity for personal and professional development for an experienced Trade Marketing Manager who will significantly contribute to the development and growth of the CEWE business. Please apply via this page to our retained recruiter Aidan Thompson with a full CV including remuneration, many thanks.