Head of Marketing

Talentspa ,
Liverpool, Merseyside
More Details
Job Type: Full-time

Overview

Head of Marketing Location: Liverpool Salary: Competitive Job Type: Permanent TLA Join TLA and be part of our mission to help global brands reach new customers through innovative technology. With market insights and deep technical know-how, we collaborate with our clients to cultivate ideas and deliver results. Choose a career at TLA and enjoy an innovative environment where challenging and interesting work is part of daily life. The Role As Head of Marketing you will be responsible for the growth and optimisation of our paid marketing activities. This will include design, planning and building of campaigns across all channels, ensuring continuous optimisation, providing top-level strategic direction, including data analysis, running tests and identifying opportunities to improve and scale performance and innovate. Responsibilities of the Head of Marketing: Manage all paid marketing activities including strategy, planning, design, tracking, targeting, reporting, analysis and optimisation to deliver enquiry volume, cost/revenue and contribution targets are met Work with the Insight team to develop a data-driven to drive superior performance and decision-making Drive continuous improvements across key metrics throughout the department Drive continuous optimisation to minimize wastage of ad spent Identify opportunities to improve and scale performance via a mix of new techniques and efficiency programs Work with the development and product teams to help with any A/B tests where appropriate Scope, test and deploy new direct and indirect acquisition channels for the business Partner closely with sales and product to drive enquiries volume and conversion rates Team Management Build and lead TLA's marketing and creative teams, identifying skill gaps that could restrict growth and development, and putting in place steps to build a best-in-class function Management of department according to budgeted resources plan include budget, resourcing, structure, HR support and line management Ensure team is kept up to date with last technology trends and best practices by being a champion of continuous learning Communication Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of marketing strategies and plans Cultivate strong collaborative relationships across departments to maximize efficiency and innovation Share industry news, trends and best practices Take complex ideas and turn them into a simple narrative that engages audiences at every level both internally and externally Requirements of the Head of Marketing: Extensive paid media experience of at least 5-7 years and a proven track record of running ROI-positive paid marketing campaigns (search, display, social, etc.) Educated to a degree level in marketing, business or similar, or numerical based degree Expertise in all aspects of Google search activity, with experience driving positive ROI Expertise in social advertising, specifically Facebook Ads Expertise in additional channels (Snapchat, LinkedIn etc.) desirable Google Analytics expertise Budget management - experience in managing six-figure monthly budgets Experience in managing, challenging and developing a high-performance team Knowledge of conversion paths and how they work as part of a PPC/performance strategy Advanced Excel skills About TLA: Established in 2002, TLA is an award-winning digital media business, acclaimed for its innovative technology in The Sunday Times Tech Track 100, Deloitte Tech Fast 50, FT1000 and Northern Tech 100. TLA sits at the core of automotive digital customer acquisition in the UK, connecting global brands with in-market consumers as they research their next purchase online. TLA helps deliver this growth through a suite of owned digital assets, emerging technologies and a network of premium publishers. Visit us at http://www.tla.co/ TLA is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law. Benefits of the Head of Marketing: On top of this, we have an extensive benefits package which includes private health insurance, flexible working hours, pension, travel season ticket loan, cycle to work, summer and Christmas parties, free bar Fridays, monthly cake and pizza days and many more. You will join an open and transparent business where there are no closed doors and everyone is accessible across TLA starting with Anton the CEO. We have values that we believe in, promote and live by each day. You will join a team who work in a comfortable and productive environment where respect and teamwork are core. TLA value the importance of giving back and annually support a chosen charity, fundraising for it through sporting and social events. If you feel like you meet the above criteria of t

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