Product Features
Blog
Contact Us
Sign In
Rostan Recruitment
,
London, Greater London
PR and Thought Leadership Marketing Specialist
|
|
Job Type: Full-time |
|---|
Overview
PR and Thought Leadership Marketing Specialist We are looking for a marketing specialist with skills in PR, Analyst Relations and content creation to join our B2B Marketing team. The role will include planning, creating and promoting a programme of compelling thought leadership content to connect and engage dh with potential buyers and. Focusing on retailer and FMCG growth plans, issues and pain points, you will use primary research, case studies and expert opinion to create and deliver relevant thought leadership campaigns to ensure external understanding of the company’’s offering and to support opportunity and revenue generation. You will manage relationships with relevant suppliers and third parties to help deliver our thought leadership to market (e.g. PR agencies, copywriters, Industry Analysts such as Gartner, and research agencies). We are looking for someone with a strong B2B marketing background, from an agency, retail, data or tech organisation. You will speak English fluently and have excellent written language skills. If you want to work in a growing international business, please get in touch Responsibilities: Manage creation of global thought leadership content which supports the company’s strategic priorities and corporate strategies. Plan promotional campaigns (in alignment with regional marketing teams) to leverage coverage for content which supports marketing campaigns, product releases, and corporate strategic initiatives. Manage relationship with PR agencies in key markets (together with local marketing teams) Manage relations with Industry Analysts (Gartner, Forrester) and deliver analyst strategy Create and maintain a global content calendar and thought leadership plan. Design and run robust processes to get input from subject matter experts, market teams and senior leaders, and communicate plan to stakeholders. Track and measure outcomes related to awareness, media monitoring, demand generation, customer engagement where content impacts marketing KPIs. Ensure close relationship with Internal Communications, including weekly updates to promote material internally with the objective of building global brand advocates. Experience sought: Experience in a B2B Marketing/PR/Communications/Analyst Relations position providing content ideation and creation, content marketing & sales support collateral Exceptional writing skills Experience in Public Relations Able to work independently in a global team Fluent English