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Vitality
,
London, Greater London
Campaign Manager
Overview
Vitality, Campaign Manager, 4 month FTC, London, £Competitive Bonus Benefits Vitality is an award winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business. We’re a positively different, fast-growing insurance and financial services provider that rewards its 1,000,000 members for healthy habits. We aim to be the best Private Medical insurer in the UK, offering the best service in the industry. This means we need the best people, ready to live our vibrant brand and make a difference to the business every day. As our Campaign Manager, you’ll get the benefits our members enjoy, including - Our award-winning private Vitality Health insurance wellness incentive programme - The Vitality Programme – Apple Watch, Ocado, Garmin, Champneys Spa days, half price gym memberships, Disney Store discounts to name a few - Personal health fund Life Assurance - Stakeholder Pension Plan with employer contribution - 25 Days annual leave Bank holidays option to buy and sell 5 more. - Flexible benefits package - Internal incentives, competitions and awards – a chance to win football and sports tickets or even be in with a chance to have a holiday of a lifetime - A genuine opportunity to grow and establish a long-term career Our Campaign Manager role is a 4 month FTC with the opportunity to extend. You will provide support to the Head of Group Adviser Advertising and Group Cross Sell. You’ll travers both the direct and the intermediated sales channels across all Vitality businesses. There are two aspects to the work of this role: Cross-sell campaign management You will specifically focus on working with stakeholders, especially Centres of Excellence, Product Marketing, Data Science and direct sales teams to brief, manage and implement campaigns in member channels to cross-sell and upsell. This will include Vitality.co.uk, Vitality Member Zone and Member App, Email, SMS, Direct Mail, Social and direct member advertising. Trade Advertising You will execute trade advertising campaigns, taking approved creative concepts into production and delivery. Stakeholder management will be required across the Product Marketing teams, Compliance, Technical marketing and the Design team. Responsibilities as our Campaign Manager include: - Develop and implement tactical plans that support cross-sell strategy by channel, budget and KPIs - Work with Product Marketing to develop campaign messaging and delivery against targets - Support delivery of cross sell customer experiences - Build strong relationships with key stakeholders - Monthly reporting of marketing activities and results - Execute trade advertising campaigns across the Vitality portfolio of products, developed through engagement with business stakeholders - Campaign creative approval and delivery across press and digital channels - Media plan implementation in collaboration with agency, efficiently and effectively - Collaborate with Data Science & Performance teams to gather audience and performance insight - Measure and return of positive ROI and achievement of KPIs Skills and Experience required of our Campaign Manager : - Significant campaign management across multiple products - Delivery of campaign using multiple digital channels - Stakeholder management experience - Competent in utilising data and interpreting it - Marketing in Financial Services Working for Vitality as a Campaign Manager you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved. Closing Date: Thursday 26th March 2020 If you feel you have the skills and experience to become our Campaign Manager, please click ‘ apply’ today.