Head of Marketing Operations

The Focusrite Group ,
London, Greater London
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Job Description

Head of Marketing Operations Based: High Wycombe, London or remote (with regular weekly visits to High Wycombe) Salary: Up to 50k, depending on experience Term: Full-time, permanent As the Head of Marketing Operations, you will have the ultimate aim of ensuring we have predictable, efficient and scalable marketing programmes. You will be accountable for, and support the Sales and Marketing teams in, four key areas; data and analytics, marketing systems, lead management, and task/project management. Core responsibilities include; * Responsible for the operational planning, development and delivery of marketing campaigns and activities. * Constantly gather quantitative and qualitative feedback on existing processes and implement changes to drive greater marketing operational efficiency. * Define, document and continually improve all governance and prioritisation frameworks within the marketing team. * Own the marketing operations road map, ensuring marketing technology has a full specification drawn up, is evaluated, selected, implemented and customised to meet the needs of the sales and marketing teams, while avoiding bloated and over-engineered solutions. * Be the subject matter expert on our marketing technology stack and ensure best practise is employed by the team. * Working closely with the BI and wider Marketing teams, ensure key department reporting is in place and delivered on a regular basis. * Analyse and optimise our marketing performance, identifying insight that will further improve our return on marketing spend. * Lead the creation and maintenance of full funnel, campaign dashboards and tactical level reporting across the team. * Line management of the Marketing Activity Coordinator and Localisation Coordinator. * Working closely with the marketing leadership team to resolve any workload and priority conflicts that arise. * Lead, working with the Localisation Coordinator, our localisation initiative across the business. * Change management within the marketing team. * Act as the primary point of contact between Marketing and the Project Management team, managing the successful delivery of all required marketing deliverables for new product launches. * Champion collaboration between marketing and other teams, ensuring our processes and workflows interface appropriately with those of other departments. * Design and implement full end-to-end sales processes, including prospecting, lead scoring and lead nurturing. * Ensure all marketing campaigns and activities have a clear route to revenue generation. What we are looking for; * 4+ years in marketing operations, marketing management, project management or similar * Strong communicator * Highly numerate, analytical and detail oriented * Proven track record in delivering efficient marketing processes and frameworks * Thorough understanding of marketing channels, assets and workflows * Experience of using marketing systems CRM, automation, etc. * Experience of requirement/use case gathering and onboarding of marketing systems, or similar * Line management experience * Ideally, experience with Agile and Scrum methodologies * Ideally, a passion for music and music technology About Us Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity. We want to create opportunities for everyone to enjoy making music, from musicians trying to capture their unique sound, to the professionals delivering the greatest shows on earth. The Focusrite Group has an illustrious history with four Queen's Awards for Enterprise among a host of other accolades. We comprise six successful and rapidly growing brands: Focusrite, Focusrite Pro, Martin Audio, ADAM Audio, Novation and Ampify Music. With a high-quality reputation and a rich heritage spanning over four decades, our brands continue to shape the music-making world. Focusrite leads that world in audio interfacing technology more musicians record through Focusrite than any other brand. The Focusrite Pro team are focussed on the complex needs of the audio professional for whom sound is not just a passion, but a way of life. Martin Audio have been uniting audiences for almost five decades with their awe-inspiring touring and installation loudspeaker systems. Based in Berlin,ADAM Audioare precision innovators in the field of professional monitoring and loudspeaker technology, made famous by their unique ART ribbon tweeter. Novationis obsessed with helping electronic music makers find new ways to produce and perform new music. Born out of that team and based in Tileyard, King's Cross, London, AmpifyMusic make innovative music-making apps that are highly accessible, yet extendable and deep. Music technology is an enriching space to work in, and that's not about to change. We embrace its evolution, and that means remaining open to new ideas. We enjoy a Group-wide open-door culture, where we can all contribute and everyone is heard as we grow and develop, both as individ

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