Head of Communications for BNP Paribas UK

BNP Paribas ,
London, Greater London
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Overview

Job Description

BNP Paribas Overview BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 73 countries, with more than 196,000 employees, including around 149,000 in Europe. The Group has key positions in its three main activities: Domestic Markets, International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. BNP Paribas Corporate and Institutional Banking is a globally recognised leader offering capital markets, securities services, financing, treasury and advisory solutions. Purpose of the Role: The UK Head of Communications is responsible for the development and execution of the BNP Paribas UK external and internal communication strategy. Reporting to the UK Head of Territory, the post holder provides thought leadership and content and develops a communications plan for CIB UK and Retail Services entities, managing their communications activities in support of the company's engagement with its key stakeholders (employees, clients, partners and society) whilst developing and protecting the brand and reputation of the UK entities and wider BNP Paribas Group. This is a key role in accompanying and supporting UK Territory and its senior management with the delivery of the UK growth mandate entrusted to them by BNP Paribas Group as one of its strategic countries Key Responsibilities: Defining a strategy relevant locally and aligned with the BNP Paribas Group Define, validate and implement an integrated UK communications and branding strategy and a plan according to the objectives of the bank and its constituent businesses which aligns with Group strategy Defining, supporting and putting in motion a "tone from the top" Support UK territory and senior management to establish their communication lines and tone and support their visibility through writing speeches, producing presentations and town halls, identifying communication opportunities with clients and the wider market, investing in appropriate events and promoting the visibility and profiles of leaders via tactical deployment of social media Ensuring impact and visibility Agree with territory management the bank's official spokespeople and support them, including media training. Define a clear editorial line and calendar with key initiatives for each one throughout the year Act as the bank's communications expert and official spokesperson in crisis situations; Coach and counsel managers and spokespeople in effective communication, developing managerial/leadership communications (tools and content) to support them in their management/leadership role Coordinating communication across business lines and channels Work with heads of the business units without a dedicated communications team (Global Banking) to develop and execute communication initiatives towards their client base in support of their business development Coordinate across all UK business units ensuring consistency of messages. Keep relevant stakeholders informed and engaged with the bank's strategy and the business direction Leverage best practices in strategic planning, coordinate communication efforts across all communication channels (press, internal com, web) to maximise synergies through reuse and avoid duplication of efforts Conduct, controls and preparedness Act as guardian for the bank's reputation, identifying reputational risk and proactively manage it Define and prepare crisis Communication plans

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